Content Specialist, Senior Associate


Posting Date: May 30, 2024

Location: New York, NY, US

Company: New York Life Insurance Co

Company Name: Apogem Capital

Location Designation: Hybrid - 3 days per week 



Apogem Capital is a leading alternatives investor, with decades of experience investing in the middle market and approximately $41 billion in assets under management. By offering a full range of capital solutions, Apogem delivers innovative solutions to private equity sponsors and portfolio companies while generating access to highly sought-after opportunities for our clients. With offices in New York, Chicago, and Richmond, we pride ourselves on attracting and retaining the best talent by offering a collaborative culture, opportunities for career development and growth, and competitive benefits. Bring your passion for investing, client service, or operations to grow with Apogem.

The ideal candidate will support the business by coordinating firmwide marketing activities and implementing and overseeing the firm’s marketing plan including branding, website, social media, press strategy, industry conference participation, and planning/distribution of content and thought leadership materials. This role will work closely with third-party vendors, NYLIM resources, compliance, investor relations, and investment professionals. A strong marketing background, an understanding of the investment industry and client base, strong project management skills, and an eye for design detail are necessary for the position. This is a new role so an entrepreneurial and proactive approach is necessary.

What You'll Do:

  • Execute and oversee Apogem’s marketing plan across a variety of channels including social media, press, website design, email campaigns
  • Create marketing content and messaging, including social media posts, presentations, banner ads, and external communications that effectively position and explain the firm’s investment strengths and offerings
  • Collaborate with external agencies and partners to align marketing efforts and maximize reach
  • Closely collaborate with internal colleagues on marketing activities including external communications, conferences, events, digital strategies, campaigns, and public relations
  • Contribute to the curation of private investments-related content on the firm’s website as well as in digital promotion strategies and campaigns such as email campaigns, paid search strategies, LinkedIn advertising, etc.
  • Manage and utilize CRM system (DealCloud) to enhance marketing automation and personalization
  • Contribute to the strategy for new product launches and promotional activities
  • Foster a culture of innovation, continuously exploring new marketing channels and techniques
  • Remain educated on industry trends, competitor marketing and innovations, while incorporating best practices into the company’s marketing strategies
  • Develop metrics to track overall engagement and the success of marketing campaigns, social media, website, and advertising


What You'll Bring:

  • Four-year college degree
  • 4 - 6 years of marketing experience in financial services; experience in alternative investments preferred
  • Exceptional written and communication skills
  • Graphic design skills
  • Diligence in managing projects and extreme attention to detail
  • Strong organizational skills; must be able to multi-task and manage priorities
  • Ability to work well in a team environment and collaborate across multiple business units





Salary range: $130,000 - $145,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

 Job Requisition ID: 90290






Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Channel Marketing, PR, Private Equity, Advertising, Social Media, Marketing, Finance