Corporate Vice President, Senior User Experience Designer, GuideMe


Date: Jan 8, 2023

Location: Jersey City, NJ, US

Company: New York Life Insurance Co

Location Designation: Hybrid 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



At New York Life, we offer our clients sound finance advice through a protection-first lens. We use an outcome-orientation that’s delivered with genuine care and designed to offer real peace of mind.


We are looking for a dynamic Senior User Experience Designer to work on one of our top initiatives, ‘GuideMe’ which is focused on shifting our sales model to relationship building meeting the evolving expectations of modern consumers.  This is a great opportunity to be part of a new team that will be driving the outcome of a cutting-edge product build. 



  • Own the User Experience for major product areas and, working with others, help shape the overall UX direction for GuideMe.
  • Gather requirements by talking to users/stakeholders and rapidly creating wireframes that represent the concepts being discussed. Lead discussions to conceive and later validate UI concepts and metaphors.
  • Create low-fidelity wireframes and prototypes. As the project progresses, develop more refined UI representations, including detailed UI specifications.
  • Work with Engineering to ensure the technical feasibility of designs and guide the interface through the development process.
  • Work with other UI Designers and apply your own UI design skills to the building of proof of concepts and prototypes in a "skunk works" environment, rapidly producing multiple possible approaches for internal use, usability testing, presentation to customers, and sales demos.
  • Organize and run usability testing to elicit requirements and verify designs.



  • 10+ years of successfully designing enterprise-scale, web-based commercial software applications. Experience with rich-client interfaces, preferably browser-based.
  • Past involvement in all phases of the Development process. Capable of running brainstorming sessions to elicit business requirements, creating wireframes, producing finished screens, writing UI specifications, and building prototypes.
  • Capable of thinking at a conceptual level, identifying unifying UI metaphors, and working on a dynamically generated, multi-product UI framework.
  • Proven track record of producing tangible results, informed by an understanding that commercial software is not an academic exercise.
  • Experience monitoring, mentoring and reviewing the work of outside consultants and vendors and working collaboratively to develop UI artifacts.
  • Excellent verbal and written communication skills are mandatory. You must be able to articulate complex concepts to a diverse audience.
  • In-depth knowledge of User Interface Design principals, Human Factors, User Centered Design Processes, Interaction Design guidelines, Usability Methodologies, industry standards and trends, platform standards, and the software development process. Equally important is an innate sense of how people perceive and interact with software.
  • Expert knowledge of Web Technologies (HTMLX, CSS, etc.), Figma/Sketch, InVision, Microsoft Office, and Photoshop.
  • Strong desire to learn and develop additional skills and expertise over time.
  • Development experience is a plus.
  • Degree in a related field is a plus.


About GuideMe:

GuideMe is the digital planning tool that helps our agents bring this approach to life. It’s designed to help our agents build rapport and understand a client’s situation, better match a solution to a need, and simplify communication of the value of that solution. The end result of GuideMe is a shift from product sales to relationship building in a way that meets the evolving expectations of modern consumers.


The early field results and feedback on GuideMe have been very positive. GuideMe reduces case design work and training needs, keeps appointments on track, and helps build agent confidence by providing guardrails for a conversational appointment flow. The early evidence shows that agents who use GuideMe are more effective as a result.


We have ambitious plans for GuideMe in 2022 and beyond. Our roadmap includes experiences that cater to a wider range of increasingly sophisticated agent practices and client types, as well as cover an expanded number of New York Life products.


As GuideMe grows in scale and complexity, we’re looking to add a Senior User Experience Designer to the team who can work with key partners across our product management, technology, and field organization to deliver an exceptional experience for our agents and their clients.



Salary range: $115,000-$175,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 87869




Nearest Major Market: New York City
Nearest Secondary Market: Newark

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