Corporate Vice President, Senior Business Product Analyst, GuideMe


Date: Jan 9, 2023

Location: Jersey City, NJ, US

Company: New York Life Insurance Co

Location Designation: Hybrid 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



At New York Life, we offer our clients sound finance advice through a protection-first lens. We use an outcome-orientation that’s delivered with genuine care and designed to offer real peace of mind.


We are looking for a dynamic Senior Business Analyst to work on one of our top initiatives, ‘GuideMe’ which is focused on shifting our sales model to relationship building, meeting the evolving expectations of modern consumers.  This is a great opportunity to be part of a new team that will be driving the outcome of a cutting-edge product build. 



  • Owns requirement generation and documentation for assignments ranging from large, strategic capabilities to smaller, more tactical enhancements
  • Coordinate and facilitate meetings to conduct analysis and document business processes, workflow and requirements. Solicit business and system requirements using walk-through, document analysis, use case scenarios, business analysis, task and workflow analysis
  • Partner with product managers to develop vision and digital strategy for GuideMe suite of digital products and capabilities, and own translation of vision into technical artifacts to drive development by the engineering team
  • Understand the success criteria defined by the business or recognize when the business lacks a clear vision of success criteria.  Ensure alignment is achieved for success criteria and continually validate scope and requirements against the agreed upon objectives.
  • Collaborate closely with key business partners across various organizations within New York Life – including digital, user experience, product, technology, analytics, change management, and field training – to ensure the timely delivery of all program milestones and deliverables
  • As needed, translate business requirements from product and business areas into functional requirements, non-functional requirements, data requirements, and reporting requirements, that can be consumed by either a technology vendor, a TPAs or internal technology teams
  • Work with our business and technical partners to achieve an efficient and effective solution with holistic view across internal and external systems
  • Own the User Acceptance Testing process for all features developed at your direction
  • Support business and technology teams to ensure key deliverables are met in an accurate timely manner
  • Provide ongoing production support to end-users and track items through completion
  • Assist in grooming a backlog of requirements and open production defects with product owners along with providing input into the appropriate prioritization



  • 7+ years’ relevant experience, ideally within the areas of insurance (Long-term Care, Individual Disability Income, Life Insurance, etc.), wealth management, or other financial services
  • Excellent analytical skills to examine and evaluate a variety of systems for requirements where documentation is unavailable
  • Ability to clearly communicate with software users/SMEs and development vendors
  • Strong Excel and spreadsheet skills; understanding formulas/calcs.  VB/macro experience is a plus.
  • Strong writing and verbal skills for recording issues, and creating requirement documentation
  • Strong interpersonal skills including the ability to collaborate effectively
  • Knowledge of the software development lifecycle including the end-to-end technology delivery process is a plus
  • Passionate about process improvement and proven ability to creatively solve problems
  • Ability to research, make inquiries & follow a line of investigation to solve issues and document results
  • Active and attentive listening skills
  • Ability to function independently with limited direction and deal with ambiguity
  • Ability to work in a fast-paced dynamic environment and manage through tight timeframes for delivery of work
  • Bachelor’s degree or equivalent experience in related field


About GuideMe:

GuideMe is the digital planning tool that helps our agents bring this approach to life. It’s designed to help our agents build rapport and understand a client’s situation, better match a solution to a need, and simplify communication of the value of that solution. The end result of GuideMe is a shift from product sales to relationship building in a way that meets the evolving expectations of modern consumers.


The early field results and feedback on GuideMe have been very positive. GuideMe reduces case design work and training needs, keeps appointments on track, and helps build agent confidence by providing guardrails for a conversational appointment flow. The early evidence shows that agents who use GuideMe are more effective as a result.


We have ambitious plans for GuideMe in 2022 and beyond. Our roadmap includes experiences that cater to a wider range of increasingly sophisticated agent practices and client types, as well as cover an expanded number of New York Life products.



Salary range: $115,000-$175,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 87905




Nearest Major Market: New York City
Nearest Secondary Market: Newark

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