Location Designation: Hybrid - 3 days per week 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



This role serves as a Senior Digital Product Manager for New York Life's digital experience. This role has accountability for creating the digital strategy that brings to life new capabilities and products in a coherent and unified user experience, and in a way that can set NYL up to reach its performance goals around agent productivity, agent retention, and sales growth. This role will work cross-functionally to articulate and implement a strategy, overseeing a series of high profile, digital initiatives aimed at delivering an agreed-upon set of business outcomes/results. The strategy laid out will be evaluated based on its ability to drive Agency’s productivity (case rate) and sales goals (volume, products per household) for advanced agents, as well as overall end user satisfaction. In addition to working with the end users, the role will work closely with business counterparts in Recruiting & Development, Sales, Service, Eagle Investment Advisory, NYLIFE Securities, Life and other products, as well as Digital, Enterprise Data Management, Enterprise Integration Services, Technology and others. The candidate should have strong, in-depth knowledge of business-to-business sales, financial services, insurance, investments, as well as a comfortable familiarity with technological development and industry-leading enterprise digital platforms.


Role Overview:

Strategy: Develop vision and digital strategy for end-to-end digital experiences and business processes to drive effective outcomes, empowering our agents to attract, serve and retain clients

Ownership: Leveraging their identified vision, create and drive a portfolio of high profile, cross-functional digital projects to deliver on core elements of the digital strategy

Problem Definition: Articulate business problems, gather evidence from users and outside sources, clarify the potential solutions with assumptions, guiding principles, strategic connections

User Research: Perform research to understand the current state, map out happy and unhappy user journeys, conduct user research and feedback engagement en route to sharing and validating these findings with users, business stakeholders and technology partners

Solution Design: Work in partnership with User Experience Design Leads to create solution prototypes that are then used solicit additional feedback from key stakeholders

Delivery: Partner with Product Owner team and Technology partners to ensure high-quality, efficient execution of key initiatives in a scaled agile delivery framework

Communication: Serve as primary evangelist of digital capabilities with internal, field, and executive stakeholders



  • Bachelor’s  degree or Master’s degree in either a technical field (Business/Computer Science/IT or related) or design-related discipline (e.g., industrial design, user-centered design, visual design, design strategy, design management, human factors, psychology, human-computer interaction, etc.)
  • Must have 10+ years of industry related experience, 5 of which should relate to product management, design, or business-facing product development
  • Deep subject matter expertise with SFDC ecosystem of solutions preferred
  • Deep experience in insurance products, asset management or wealth management a plus
  • Must be very strong at strategic thinking: Develop vision and digital strategy for one or more agent practice areas. Implement vision and digital strategy for one or more agent practice areas.
  • Must be very strong in front of user, stakeholder, and business executive audiences: Serve as key evangelist for our digital properties and overall agent digital strategy across different business teams and with key agent user groups
  • Fluency in technical delivery, including scaled agile and PM tools like Jira, a plus
  • Must have very strong organization and collaboration skills



Salary range: $137,500-$237,500 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 90337




About NY Life Insurance Company

Diversity & Humanity–two values that are deeply rooted in the New York Life culture and have laid the foundation for over 175 years of commitment to our employees, agents, policy owners, and the communities where we live and work. At New York Life you become a valued part of a welcoming, inclusive, and caring culture that has a long-standing legacy in stability and growth. The strength of New York Life revolves around our diversified, multi-dimensional business portfolio that goes beyond life insurance, and we want you to be a part of our legacy.

As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You will be part of a diverse team guided by our belief to always be there for each other–providing the support and flexibility to grow and reach new heights while making an impact in the lives of others.

You are our future, and we commit to investing in you accordingly.

Visit our Linkedin to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.

Required Legal Notices – All Candidates Please Click Here

Nearest Major Market: New York City
Nearest Secondary Market: Newark

Job Segment: Senior Product Manager, Executive, VP, Social Media, Operations, Management, Marketing