Corporate Vice President, Senior Digital Product Manager


Date: Jan 22, 2023

Location: Jersey City, NJ, US

Company: New York Life Insurance Co

Location Designation: Hybrid 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



This role serves as a Senior Digital Product Manager for New York Life's GuideMe product, a proprietary platform that currently covers basic life insurance needs analysis, and has ambitious plans to add a platform of new capabilities and products around more expansive fact finding, non-life products, accumulation, retirement income planning, college funding planning, etc. This role has accountability for creating the digital strategy that brings to life all of these new capabilities and products in a coherent and unified user experience, and in a way that can set NYL up to reach its performance goals around agent productivity and sales growth. This role will work cross-functionally to implement the strategy laid out, overseeing a series of high profile, cross functional digital initiatives. The strategy laid out will be evaluated based on its ability to drive Agency’s productivity (case rate) and sales goals (volume, products per household) for new org agents, as well as overall end user satisfaction. This role will work closely with business counterparts in Recruiting & Development, Eagle, NYLSEC, Life and other products, as well as Digital, EDM, EIS, and Agency Technology on the technology side.



  • Develop vision and digital strategy for GuideMe suite of digital products and capabilities
  • Implement vision and digital strategy for GuideMe suite of digital products and capabilities
  • Lead a portfolio of high profile, cross-functional digital projects to deliver on core elements of the digital strategy
  • Partner with UX team, business stakeholders, and third-party vendors to ensure mobile-first, consumer grade digital experiences
  • Partner with Product Owner team and Technology partners to ensure high-quality, efficient execution of key initiatives
  • Serve as primary evangelist of digital capabilities with internal and field stakeholders



  • Bachelor’s Degree
  • 10+ years of relevant experience (5+ years in product management)
  • Exceptional, senior-level communication skills required
  • Deep subject matter expertise with SFDC ecosystem of solutions 
  • Deep experience in asset management or wealth management
  • Must understand how new org agents are trained and developed, the New York Life selling process, and NYL's wealth management strategy 
  • Must be able to stitch together a coherent strategy across very disjointed current work practices and platforms (GuideMe, eMoney, Envestnet, etc.)
  • Must have the vision to solve business challenges with current digital strategies/tactics and work with technology partners to guide the implementation of those strategies.     
  • Must be able to think creatively in broad whitespace
  • Must be able to apply an in-depth understanding of enterprise digital tools to delivering against the needs called out by the business   


The salary range for this position is between $145,000 - $215,000. This position is eligible for a discretionary bonus and benefits.




Salary range: $145,000-$215,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 86512




Nearest Major Market: New York City
Nearest Secondary Market: Newark

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