Product Marketer, Associate

APPLY NOW »

Date: Apr 26, 2022

Location: New York, NY, US

Company: New York Life Insurance Co

 

 

When you join New York Life Investments, a wholly owned subsidiary of New York Life Insurance Company, you are joining a global investment company with a long history and passion for career development, innovation, collaboration, and diversity, equity and inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

 

As a top 25 global asset management firm with more than $600 billion in assets under management, we have an important mission: to help build a better financial future for our clients, our employees, and our communities. We invite you to bring your talents to New York Life Investments, so we can continue to help people achieve their financial aspirations. To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

 

 

Primary responsibilities include:

 

  • Partner with product management and investment partners on the idea generation and creation of new product marketing materials in various formats, including blogs, webcasts, videos, brochures, presentations, flyers and digital representation of such materials.
  • Help to develop and execute marketing campaigns and content to support key focus products.
  • Support campaign efforts and further promote new product ideas by collaborating with key internal business teams, such as digital marketing, segment marketing, distribution teams, business intelligence and compliance.
  • Coordinate the marketing aspect of new product launches and initiatives, including the creation of new product marketing materials, and the plans for bringing them to market.
  • Coordinate monthly and quarterly marketing material updates, leading the efforts to ensure product positioning remains appropriate and is consistent across all related materials.
  • Think creatively to repurpose content across digital channels, analyze performance and make data-driven recommendations.

 

Skills and Qualifications:  

  • BA/BS required; concentration in marketing, finance, economics or communications a plus
  • 3+ years of investment marketing experience
  • Strong written and verbal communications skills
  • Ability to work at a strategic and a tactical level
  • Curiosity, flexibility, strong sense of ownership and pro-active in nature
  • Ability to work in a fast-paced and high-performing team environment; collaborating with others as well as working independently
  • Strong project management skills: Dynamic, high-reaching, creative and innovative, with a keen attention to detail
  • Strong PowerPoint and other Microsoft Office software skills

 

Job Requisition ID: 84823

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

 

 

 

 

 

 


Job Segment: Product Marketing, Social Media, Equity, Product Manager, Marketing, Finance, Operations