Product Marketing Manager


Date: Oct 2, 2021

Location: Jersey City, NJ, US

Company: New York Life Insurance Co



When you join New York Life Investments, a wholly owned subsidiary of New York Life Insurance Company, you are joining a global investment company with a long history and passion for career development, innovation, collaboration, and diversity, equity and inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.


As a top 25 global asset management firm with more than $600 billion in assets under management, we have an important mission: to help build a better financial future for our clients, our employees, and our communities. We invite you to bring your talents to New York Life Investments, so we can continue to help people achieve their financial aspirations. To learn more, please visit LinkedIn, our Newsroom and the Careers page of



The Product Marketing Manager will be responsible for supporting alternative strategies which are sub-advised by various investment boutiques. The ideal candidate will have a strong investment marketing background to coordinate the development of product-related content and help drive integrated campaigns in support of the mutual fund, SMA and ETF product lines.


Primary responsibilities include:

  • Coordinate the marketing aspect of new product launches and initiatives by designing comprehensive roadmaps that include the creation of new product marketing materials, and the plans for bringing them to market.
  • Develop and execute marketing campaigns and content to support key alternative strategies and products
  • Partner with product management, boutiques and investment partners on the idea generation and creation of new product marketing materials in various formats, including blogs, webcasts, videos, brochures, presentations, flyers, and digital representation of such materials.
  • Plan and implement integrated marketing campaigns to increase New York Life Investments brand, product awareness and advisor engagement.
  • Partner with key internal business teams to drive campaign efforts including: digital marketing, segment marketing, distribution teams, business intelligence and compliance.
  • Coordinate monthly and quarterly marketing material updates, leading the efforts to ensure product positioning remains appropriate and is consistent across all related materials.


Skills and Qualifications:  

  • BA/BS required; concentration in marketing, finance, economics or communications a plus
  • 5+ years of investment marketing experience, with a focus on alternative products preferred
  • Strong written and verbal communications skills
  • Ability to work at a strategic and a tactical level
  • Curiosity, flexibility, strong sense of ownership and pro-active in nature
  • Ability to work in a fast-paced and high-performing team environment; collaborating with others as well as working independently
  • Strong project management skills: Dynamic, high-reaching, creative and innovative, with a keen attention to detail
  • Strong PowerPoint and other Microsoft Office software skills
  • Series 7 license a plus



Job Requisition ID: 83739








Nearest Major Market: New York City
Nearest Secondary Market: Newark

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