Product Marketing Manager

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Date: Jul 21, 2021

Location: Jersey City, NJ, US

Company: New York Life Insurance Co

 

New York Life Investments (NYLIM), an indirect, wholly owned subsidiary of New York Life Insurance Company, is a top 25 global asset management firm. With more than $500 billion in assets under management, NYLIM is a premier investment management firm serving a variety of client segments including retail, institutional, insurance and defined contribution and benefit on a global basis. New York Life Investments offers a diverse set of investment capabilities ranging from traditional equity and fixed income to alternative investment strategies and multi-asset solutions. Renowned for its premier investment acumen and client focus, NYLIM’s vision is to be one of the most trusted providers of investment management expertise and long-term financial security.

 

 

 

 

 

The Product Marketing Manager will be responsible for supporting alternative strategies which are sub-advised by various investment boutiques. The ideal candidate will have a strong investment marketing background to coordinate the development of product-related content and help drive integrated campaigns in support of the mutual fund, SMA and ETF product lines.

 

Primary responsibilities include:

  • Coordinate the marketing aspect of new product launches and initiatives by designing comprehensive roadmaps that include the creation of new product marketing materials, and the plans for bringing them to market.
  • Develop and execute marketing campaigns and content to support key alternative strategies and products
  • Partner with product management, boutiques and investment partners on the idea generation and creation of new product marketing materials in various formats, including blogs, webcasts, videos, brochures, presentations, flyers, and digital representation of such materials.
  • Plan and implement integrated marketing campaigns to increase New York Life Investments brand, product awareness and advisor engagement.
  • Partner with key internal business teams to drive campaign efforts including: digital marketing, segment marketing, distribution teams, business intelligence and compliance.
  • Coordinate monthly and quarterly marketing material updates, leading the efforts to ensure product positioning remains appropriate and is consistent across all related materials.

 

Skills and Qualifications:  

  • BA/BS required; concentration in marketing, finance, economics or communications a plus
  • 5+ years of investment marketing experience, with a focus on alternative products preferred
  • Strong written and verbal communications skills
  • Ability to work at a strategic and a tactical level
  • Curiosity, flexibility, strong sense of ownership and pro-active in nature
  • Ability to work in a fast-paced and high-performing team environment; collaborating with others as well as working independently
  • Strong project management skills: Dynamic, high-reaching, creative and innovative, with a keen attention to detail
  • Strong PowerPoint and other Microsoft Office software skills
  • Series 7 license a plus

 

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Please note: During calendar year 2021, employees of Group Benefit Solutions can be considered for open positions within Group Benefit Solutions only. Applications from Group Benefit Solutions employees for open positions within other New York Life businesses are unable to be considered.

Job Requisition ID: 83739

 

 

 

 

 


Nearest Major Market: New York City
Nearest Secondary Market: Newark

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