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CVP, Business Strategy (Purchase Experience)

 

Location Designation: Hybrid - 3 days per week 

 

 

 

Role Overview:

 

This role is part of the Purchase Experience (PX) Strategy team and serves as a senior individual contributor responsible for advancing, and operationalizing PX strategy. The role plays a critical part in connecting enterprise priorities to PX initiatives, influencing strategic direction, and ensuring execution aligns with business outcomes.

What You’ll Do:

Portfolio Strategy & Strategic Planning

- Drive the development and evolution of PX strategy across capabilities, experiences, and investments, ensuring alignment with enterprise priorities 
- Shape prioritization, sequencing, and trade-off decisions by evaluating how PX initiatives impact business outcomes 
- Lead strategic planning efforts for defined domains or initiatives, including framing problems, structuring analysis, and developing recommendations 
- Partner with Initiative Leads and stakeholders to ensure initiatives are strategically aligned and positioned for successful execution

Strategy Integration within Purchase Experience

- Translate enterprise and business strategies into actionable PX direction, including implications for client journeys, operational workflows, and decisioning processes 
- Identify systemic gaps and inefficiencies, and develop recommendations to improve end-to-end purchase experience performance 
- Influence how strategy is operationalized across PX by guiding decision-making and aligning stakeholders

Competitive Intelligence & Market Insight

- Develop perspectives on how leading organizations enable sales, underwriting, and digital purchase experiences 
- Bring forth forward-looking insights that shape strategic direction and investment focus

Innovation, Experimentation & Applied Strategy

- Lead identification and framing of high-impact innovation opportunities 
- Structure and guide proofs of concept, pilots, and experimentation efforts 
- Translate experimentation results into scalable recommendations and strategic direction

What You’ll Bring:

Professional Background

- 7–10+ years of experience in management consulting or financial services strategy
- Proven ability to influence prioritization and business decisions 
- Experience translating strategy into execution plans

Personal Skills

- Advanced strategic thinking and problem-solving 
- Ability to connect enterprise priorities to execution-level outcomes 
- Strong executive communication skills 
- High degree of ownership and accountability

 

#LI - EM1

#LI - HYBRID

 

Pay Transparency

Salary Range: $119,000-$190,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

 

Please note: This role requires FINRA licensed and/or FINRA Associated Person pre-hire fingerprinting.

 

Company Overview 

At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. 

Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress. 

As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it. 

 

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

 

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.​

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

​Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.

Job Requisition ID: 93880

 

About NY Life Insurance Company

Diversity & Humanity–two values that are deeply rooted in the New York Life culture and have laid the foundation for over 175 years of commitment to our employees, agents, policy owners, and the communities where we live and work. At New York Life you become a valued part of a welcoming, inclusive, and caring culture that has a long-standing legacy in stability and growth. The strength of New York Life revolves around our diversified, multi-dimensional business portfolio that goes beyond life insurance, and we want you to be a part of our legacy.

As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You will be part of a diverse team guided by our belief to always be there for each other–providing the support and flexibility to grow and reach new heights while making an impact in the lives of others.

You are our future, and we commit to investing in you accordingly.

Visit our Linkedin to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.

Required Legal Notices – All Candidates Please Click Here


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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