CVP, Business Strategy (Purchase Experience)
Location Designation: Hybrid - 3 days per week
Role Overview:
This role is part of the Purchase Experience (PX) Strategy team and serves as a senior individual contributor responsible for advancing, and operationalizing PX strategy. The role plays a critical part in connecting enterprise priorities to PX initiatives, influencing strategic direction, and ensuring execution aligns with business outcomes.
What You’ll Do:
Portfolio Strategy & Strategic Planning
- Drive the development and evolution of PX strategy across capabilities, experiences, and investments, ensuring alignment with enterprise priorities
- Shape prioritization, sequencing, and trade-off decisions by evaluating how PX initiatives impact business outcomes
- Lead strategic planning efforts for defined domains or initiatives, including framing problems, structuring analysis, and developing recommendations
- Partner with Initiative Leads and stakeholders to ensure initiatives are strategically aligned and positioned for successful execution
Strategy Integration within Purchase Experience
- Translate enterprise and business strategies into actionable PX direction, including implications for client journeys, operational workflows, and decisioning processes
- Identify systemic gaps and inefficiencies, and develop recommendations to improve end-to-end purchase experience performance
- Influence how strategy is operationalized across PX by guiding decision-making and aligning stakeholders
Competitive Intelligence & Market Insight
- Develop perspectives on how leading organizations enable sales, underwriting, and digital purchase experiences
- Bring forth forward-looking insights that shape strategic direction and investment focus
Innovation, Experimentation & Applied Strategy
- Lead identification and framing of high-impact innovation opportunities
- Structure and guide proofs of concept, pilots, and experimentation efforts
- Translate experimentation results into scalable recommendations and strategic direction
What You’ll Bring:
Professional Background
- 7–10+ years of experience in management consulting or financial services strategy
- Proven ability to influence prioritization and business decisions
- Experience translating strategy into execution plans
Personal Skills
- Advanced strategic thinking and problem-solving
- Ability to connect enterprise priorities to execution-level outcomes
- Strong executive communication skills
- High degree of ownership and accountability
#LI - EM1
#LI - HYBRID
Pay Transparency
Salary Range: $119,000-$190,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Please note: This role requires FINRA licensed and/or FINRA Associated Person pre-hire fingerprinting.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.
Job Requisition ID: 93880
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
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