CVP, Digital Marketing Platform Product Manager

Location Designation: Hybrid - 3 days per week 

Role Overview:  

When you join New York Life, you are joining a company that values career development, collaboration, innovation, and inclusiveness. You will have the opportunity to grow your career while developing personally and professionally through various resources and programs.

We are seeking a Platform Product Manager to lead the business-side ecosystem strategy and end-to-end delivery of New York Life’s Marketing Intelligence Platform—a foundational layer that combines data, technology, and marketing expertise to power next-generation experiences for consumers and agents.

This platform will be a critical enabler of New York Life’s Marketing Ecosystem. It sits at the intersection of marketing, data, and technology—fueling personalized journeys, agentic decisioning, and omni-channel activation through segmentation, recommendation engines, identity resolution, clean rooms, and privacy-aware orchestration. This is a high-impact, high-visibility role for a system strategic thinker who thrives being a member of cross-functional teams and shaping enterprise-scale outcomes.

What great looks like in this role:

• Passionate, team-oriented strategic problem solver with people management experience
• Spots emerging trends (e.g., agentic capabilities, composable CDPs, journey analytics/orchestration, privacy-safe clean rooms) and turns them into actionable features partnering with our technology and data teams
• Demonstrate a hybrid of business, design, technical, and data acumen
• Groom and manage the backlog, as well as drive and facilitate an efficient Agile Delivery process to deliver against a well-defined plan – ensure all partners (Business Leads, Product Managers, Product Designers, Product Owners, Data, and Technology) are represented and engaged
• Identify problems, opportunities, and trade-off decisions, and articulate a perspective/recommendation to resolve

What You’ll Do:  

• Marketing Platform Capabilities Strategy & Roadmap: Ability to understand business strategy to identify new and modern marketing platform capabilities that should be explored to advance our intelligence platform. Then, build strong recommendations with business input to shape what we prioritize and invest in over time.

• Feature Planning & Management: Work with business and product teams to understand goals and proactively manage feature backlog and prioritization that drive data driven experiences.

• Delivery Management: Lead end-to-end delivery processes. Partner with our technology and data teams to create detailed delivery plans, and execution. Responsible for identifying and raising delivery risks, mitigation options, and trade-off recommendations for alignment and decisioning with key stakeholders while balancing expectations and technical feasibility.

• User Acceptance Testing (UAT): Partner with the User Acceptance Testing team to ensure platform capabilities enabled meet required standards and expectations. Lead test case creation – ensuring test scripts prioritize important functionality and journeys. Prioritize defects and provide clear communication and resolution strategies to ensure timely and effective fixes. In some instances, execute test scripts and support reporting.

• Platform Activation & Operationalization: Collaborate with Business Leads and Product Managers to determine appropriate migration and adoption plans for modern data segmentation and activation platforms that minimize risks to on-going activations. Provide input into training, communication plans, and documentation to aid smooth adoption and maximum impact.

• Ecosystem Maturity: Based on a deep understanding of the business strategy and digital product roadmap, proactively assess the ecosystem's capabilities and external vendor landscape to recommend strategic improvement opportunities.

• Platform/Tool Selection and Vendor Management: Partner with Business Leads, Product Designers, Product Managers, Data, and Technology to facilitate execution of prioritized RFPs, ensuring a comprehensive evaluation of platform capabilities, cost-effectiveness, scalability, and vendor reliability. Collaborate with platform vendors to influence base product roadmaps to meet needs and goals.

• People Management: Lead a team of product owners, fostering a collaborative and innovative environment. Provide coaching, guidance, and skill development opportunities to ensure the team meets strategic goals.

What You’ll Bring:  

Skills & Competencies

• Foundational understanding of Artificial Intelligence (AI)
• Experience in enabling modern MarTech and AdTech platforms and capabilities (e.g., Adobe, Salesforce, equivalent modern platforms)
• Proven ability to document platform and data strategies to enable delivery of innovative marketing solutions
• Direct experience in delivering data-driven Marketing capabilities using modern marketing platforms
• Experience with enabling Marketing platforms that can deliver effective content and data driven next-best action recommendations
• Proven ability to partner with multiple stakeholders to document and socialize Marketing Ecosystem strategy – specializing in data-driven capabilities
• Background in migrating from traditional Marketing Automation platforms to modern segmentation & omni-channel platforms
• Understanding of key consumer privacy regulations that impact Marketing activations
• Detailed oriented leader, strategic problem solver
• Facilitate cross-functional teams and drive consensus
• Manage, mentor, and guide team members through professional and personal growth
• Manage multiple initiatives and balance the need to work strategically and hands-on
• Strong verbal and written communications combined with business, technical, design, and data acumen
• Self-starter, comfortable with navigating ambiguity
• Strong negotiating and consulting skills

Education & Background

• Bachelor’s degree and/or equivalent experience
• Minimum of 10+ years of relevant experience, with 5+ years specializing in digital marketing and agile product delivery

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Pay Transparency

Salary Range:  $122,500 - $180,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 91135