CVP, Experience & Digital Marketing - Digital Platform Operations Manager

Location Designation: Hybrid - 3 days per week 

Role Overview:  

The Digital Platform Operations Manager will play a pivotal role in enabling New York Life’s Experience & Digital Marketing organization through the effective management, governance, and optimization of core platforms and operational processes. This role focuses on ensuring that business-configurable platforms — including Workfront, Adobe AEM, Adobe Target, Adobe Launch, Adobe DAM and other key tools and front-end experience layers — are effectively configured, adopted, and continuously improved to support the delivery of content and campaigns at scale.

Working in close partnership with leaders, product owners, and subject matter experts, this position ensures that technology investments deliver measurable efficiency, transparency, and business value. Through a combination of process leadership, change management, and platform stewardship, the Experience & Marketing Digital Platform Operations Manager helps operations remain agile, compliant, and aligned with New York Life’s strategic objectives.

What Great Looks Like in This Role 

• A collaborative and solution-oriented professional who fosters strong partnerships across Experience & Digital Marketing subject matter experts, Technology, and Business Planning teams. 

• A strong communicator who can connect   and process decisions to the business’ vision and outcomes. 

• Someone who thrives in dynamic environments, bringing structure, organization, and clarity to complex operational and technology challenges. 

• A disciplined strategic executor who drives delivery excellence through clear planning, follow-through, and accountability. 

• A credible change agent who builds trust through transparency, thoughtful governance, and consistent delivery. 

• A hands-on leader who drives adoption, standardization, and continuous improvement across the technology landscape.

What You’ll Do: 

Platform Support and Optimization 
Serve as a strategic partner in the governance, development, configuration, QA, and optimization of business-configurable marketing platforms and tools. Provide oversight and direction to development, configuration, and QA teams to ensure platform changes are designed, validated, and deployed in alignment with business priorities and standards. 

Process Design and Enablement 
Collaborate with subject matter experts and leaders to analyze, document, and optimize business processes that improve efficiency and reduce risk. Create workflows, process maps, standard operating procedures, and training materials that ensure adoption and consistency across business operations. 

Innovation in Content Operations 
Reimagine how Experience & Digital Marketing delivers content and campaigns throughout the end-to-end advisor and consumer experiences by exploring new technologies, tools, and operating models. Lead efforts to design modern content frameworks, including headless approaches, and establish governance patterns that enable flexibility, scalability, and efficiency. 

Incubation of New Capabilities 
Take ownership of emerging technologies, tools, and functions during their initial rollout, providing structure, governance, and operational oversight until they are stable and ready to transition into core business functions. Ensure these capabilities are integrated smoothly, adopted effectively, and aligned with long-term marketing strategies. 

Continuous Improvement 
Monitor operational and platform performance to identify areas for improvement. Establish reporting and analytics frameworks, conduct audits, and measure platform utilization and process effectiveness to refine operations continuously. 

Stakeholder Engagement and Change Leadership 
Work closely with cross-functional teams to align platform operations and process design with strategic priorities. Lead change management and communication strategies that promote adoption, drive preparedness, and embed best practices across teams.

What You’ll Bring:

Skills & Competencies 

• Strong understanding of digital marketing operations, content operations, and technology ecosystems. 

• Hands-on experience managing business-configurable platforms such as Workfront, Adobe AEM, Adobe DAM, Adobe Target, and Adobe Launch. 

• Proven ability to lead governance, training, and adoption initiatives across large, cross-functional teams. 

• Excellent communication and collaboration skills with the ability to bridge technical and business perspectives. 

• Experience in process documentation, workflow design, and operational excellence frameworks (e.g., Lean, BPM, VSM). 

• Analytical mindset with the ability to interpret platform usage data and drive actionable insights. 

• Self-starter who thrives in complex environments and balances strategic thinking with execution. 

Experience 

• Bachelor’s Degree and / or equivalent experience.

• 10+ years of marketing operations or marketing technology experience. 

• Experience supporting or managing enterprise-level marketing platforms. 

• Demonstrated success in authoring procedures, training materials, and governance frameworks. 

• Proven ability to collaborate with Technology, Compliance, and Marketing SME to ensure secure and compliant platform operations 

Key Words 

• Marketing Operations 

• Adobe Target 

• Adobe Launch 

• Digital Asset Management 

• Content Operations 

• Process 

• Innovation 

• Business Efficiencies  

• Product Operating Model 

• Lean 

• Workflow 

• Business Configuration 

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Pay Transparency

Salary Range: $140,000 - $175,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.​

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 93061