CVP- Performance Analytics Leader


Date: Aug 1, 2019

Location: New York, NY, US

Company: New York Life Insurance Co

A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It’s a career journey you can be proud of, and you’ll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of


Role Summary

The Performance Analytics leader is responsible for influencing and informing Marketing strategy development and decision-making by overseeing the analysis, synthesis and interpretation of various data sources. This role leads the development and execution of fact-based reporting, analysis and analytical models used to enhance decision making across the marketing function. This leader supports the Marketing organization with insights and metrics used to improve marketing results.


Key Responsibilities

  • Accountable for the measurement, analysis and reporting on marketing strategies, programs, campaigns and demand creation activities against business goals and marketing priorities
  • Responsible for conducting customer analyses and surfacing key insights to influence marketing strategy, segmentation, journeys, programs and campaigns, as well as, marketing investment
  • Collaborate on business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, channel optimization, product strategy and cost/benefit analysis based on data analyses
  • Define test strategies to measure bottom-line impact of marketing strategies by leveraging advanced analytical tools, segmentation data and statistical models
  • Integrate insights collaboratively with business teams throughout the customer lifecycle
  • Interface with Enterprise Data Science leaders (e.g., CDSAI) to drive attribution analyses, real-time data analytics, predictive analytics, multivariate testing and hypothesis-driven testing (e.g., A/B Testing) to measure the performance of marketing programs, campaign products and channels against an integrated customer experience
  • Define performance analytics standards, guidelines and marketing KPIs for marketing strategies, programs and campaigns to measure effectiveness, working with sales, agency and service channels to drive consistency of performance measurement
  • Oversee the development of dashboards, creation of standardized reports and the distribution of reporting to provide ongoing insights to marketing teams on marketing program and campaign performance (Digital Performance Management, Visualization & Insights, Attribution)
  • Responsible for gathering data requirements necessary to perform desired analyses; participate in the development of process modifications needed to deliver required performance metrics


Skills & Competencies

  • Ability to translate quantitative data into actionable recommendations
  • Strong leadership and problem-solving skills with the ability to manage multiple projects and priorities
  • Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization
  • Excellent communication skills; this role requires regular interaction with executives and team leads from across the company –ability to communicate complex data concepts in ways that marketing leaders and other functions will understand



  • 10+ years in marketing or customer analytics role in a multi-product/multi-channel organization
  • 7 – 10 years of relevant leadership experiences, leading data and analytics teams of team larger than 8 people
  • Oversight of the brand effectiveness measurement
  • Experience managing and developing data & insights professionals (direct reports and/or peers)
  • Strong knowledge of data analytics technology including, MAP, BI tools and predictive/web analytics tools


High-Performing Marketing Norms

  • Honor our Purpose[1] and Customer Centricity
  • Results orientation
  • Team First
  • Accountability
  • Trust and Safety


Department: Marketing

Location: Home Office (NYC)

[1] Create connected experiences that support people in their journey from anonymous consumer, to identified prospect, to engaged client







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