Corporate Vice President - Digital Operations Leader

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Date: Nov 9, 2021

Location: New York, NY, US

Company: New York Life Insurance Co

 

When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.

 

 

 

 

Role Summary

Corporate Marketing is comprised of collaborative, strategic problem solvers who challenge each other and are energized to design, build and activate connected, personalized experiences to solve business problems and best support our agent field force and customers. 

 

The Marketing Operations Practice is hiring a Digital Operations Leader accountable for leading and optimizing digital publishing operations including curation, cataloging, publishing, tagging, archiving and tracking of digital experiences.   This role will manage digital content publishing processes across a variety of marketing channels and technologies (i.e. owned website platforms, digital asset management, brand portal management, social publishing, etc.).   This leader will help define operational processes, evolve our content eco-system and ultimately contribute to improving digital experiences.   

 

What great looks like in this role:

•  Passionate, team-oriented problem solver who understands and differentiates between what users want vs. what they need to meet Marketing’s goals (not afraid to influence and negotiate with stakeholders).

•  Demonstrate a hybrid of business and technical acumen.

•  Ability to articulate how platform and process investments support business case benefits.

•  Focused on managing a digital operations team with the necessary subject matter expertise operationalized by defined processes and continuously optimized based on insights learned from key metrics.

• Provides needs, requirements and use cases to a team of Digital Product Owners, responsible for maximizing the company’s investment in MarTech and data, to define what capabilities and functionality each platform and process is responsible for enabling.

 

Key Responsibilities

  • Digital Operations Management supports content platform operations including authoring and publishing of content in marketing technologies and site properties i.e. DAM, CMS, Social Platforms, Internal Content Portals, Third Party Websites etc.  Oversight and management of all associated content administration and operational protocols.
  • Content Curation:  manages content in all applications including ongoing maintenance of asset libraries including content organization, tagging, tracking, taxonomy development, rights management, expiration protocols, content classification, archive/delete activities etc.  Supports active governance of all content to support discovery/asset reuse, creative production efficiency, segmentation, alignment across platforms and dynamic publishing activities in support of personalized agent and customer experiences across channels.
  • Authoring Team Support:  provides mentorship and support for digital publishing teams including oversight for contracted teams and the associated supplier relationship management for the enterprise. Works to increase the skill set of all team members to support ongoing expansion of responsibilities and growth of expertise in the discipline.  Develop strategies and relationships with external suppliers to support the ability to scale resources when necessary.   
  • Digital Property Support: supports monitoring of multiple digital properties.   Partners with product owners to help define new feature requirements and helps with the prioritization of enhancement stories.  Assists with supporting the delivery of significant platform work in collaboration with creative groups, digital marketing, vendors, product owners, and technical leads.
  • Content Process Management: helps to shape, iterate and continuously improve digital publishing processes including oversight, upkeep, optimization, and governance.   Ensures that process practitioners have the competencies to support the work.  Authors procedures, standard operating protocols, QC and QA checklists, work instructions, intake forms, copy decks, and training materials which help support process integrity.    Reviews and conducts post-process deployment validation, process audits and ongoing process monitoring activities.   Responsible for implementing and analyzing process performance metrics.  Leverages and shares performance insights with stakeholders to support continuous improvement efforts. 
  • Content Analytics: plays a supporting role in content analytics efforts, helping to define key performance indicators and ongoing reporting and analysis related to content/creative performance. Helps interpret content and asset performance data to drive strategic business decisions to increase the effectiveness of content.
  • Stakeholder Support and Training: partners with enterprise stakeholders to understand their digital publishing needs.  Works in consultation with diverse groups to ensure service levels and quality standards are aligned to their expectations.  Supports and develops intake protocols that improve the efficiency, effectiveness, and quality of work delivery.  Understands stakeholders’ unmet needs and works to change publishing processes to support improvements.  Partners with training and change management teams to support stakeholders through adoption/business readiness for new and enhanced tools, processes, and functions.
  • Metadata and Taxonomy Management:  plays a key role in shaping metadata, taxonomy, key words, and content organization principals. Develops and maintains a metadata entry protocol; works with various stakeholders to define metadata and taxonomy guidelines; actively promotes data conformity to support common standards.   Strong focus on building metadata and tagging strategies that supports content discovery, dynamic content publishing, and analytics/measurement. 

 

 

  • Digital Operations Subject Matter Expert: leverages marketing use cases and a deep understanding of digital operations management activities and platforms to positively influence process standards, technology solution design and platform integration efforts.  Acts as the subject matter expert of the domain.  Partners with product owners, technology resources and vendors to implement best practices in content management.
  • Quality Control: actively manages quality control for all publishing activities and devises standards and protocols which mitigate risk.  Handles site audits, content audits, QA, platform testing, and various processes focused on continuous risk mitigation and compliance with various policies and standards. 

 

Skills & Competencies

  • Self-starter, comfortable with navigating ambiguity, passionate about driving change and transformation across the organization
  • Proactive and very strong people manager with a sense of urgency and results orientation; accountable for the performance and results of a team (with internal and external resources), outstanding ability to motivate and mobilize resources to set high goals and accomplish them
  • Strong verbal and written communications, combined with technical acumen, understanding of leading marketing tools and platforms (specifically CRM, DAM and web properties), and scaled agile
  • System/process oriented, problem solver, ability to manage multiple initiatives and balance the need to work strategically and hands-on
  • Deep understanding of core marketing processes (specifically Content Management)
  • Internal influencer, negotiating, and consulting skills
  • High attention to detail and proven ability to manage multiple, competing priorities simultaneously

 

Experience

  • Bachelor’s Degree
  • 5+ years of relevant experience
  • Experience must include managing digital publishing operations, content curation, website and digital asset management operations
  • Knowledge of Marketing technologies, experience with Adobe Marketing Suite highly preferred. Understanding of best in breed technologies in CMS, DAM, Content Marketing, Tag Management, SEO, Sales Enablement etc.

 

 

High-Performing Marketing Norms

  • Open and honest communication
  • Active participation with results orientation
  • A strong sense of inclusiveness, working as one team with a common goal
  • Solve for the end-state with the ability to make choices on what we execute in the short-term
  • Fair and balanced consideration of all voices with a bias toward spirited debate and issue resolution
  • Commitment to making things better, without fear of speaking up

 

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Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by our Foundation. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

Job Requisition ID: 85109

 

 

 


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