DIRECTOR-Segment Marketing

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Date: Apr 29, 2022

Location: New York, NY, US

Company: New York Life Insurance Co

 

 

When you join New York Life Investments, a wholly owned subsidiary of New York Life Insurance Company, you are joining a global investment company with a long history and passion for career development, innovation, collaboration, and diversity, equity and inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

 

As a top 25 global asset management firm with more than $600 billion in assets under management, we have an important mission: to help build a better financial future for our clients, our employees, and our communities. We invite you to bring your talents to New York Life Investments, so we can continue to help people achieve their financial aspirations. To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

 

 

As part of the broader segment marketing team, this individual would take ownership of specific marketing initiatives of New York Life Investments for several key advisor segments. The ideal candidate will have a strong understanding of the advisory business to develop marketing strategy for specialized clients/financial advisor segments to drive growth through integrated campaigns tailored based on deep client expertise.

 

This role is responsible for the planning, execution and measurement of marketing strategies and programs utilizing a variety of tactics to drive customer acquisition and retention of advisors. Typical campaigns include one or more of the following components: digital and print advertising, web, direct mail, email, webcasts, paid search and social, search engine optimization, and proprietary and 3rd party events. This position partners with cross functional teams including product marketing, sales, strategy, product management/development, brand/advertising, compliance and legal. This role also requires working extensively with external agencies and internal partners in developing messaging, positioning, and strategic plans. This person will perform project management and program effectiveness tracking for a variety of marketing projects and will present to management on the learnings, and results from these marketing initiatives.

 

General Marketing Responsibilities

  • Drive the creation and execution of integrated marketing campaigns aligned with key client firms’ sales strategy & messaging
  • Take a lead role in communications with the key business partners in the TPD sales channel and strategy teams
  • Ensure marketing executions adhere to firm messaging guidelines
  • Measure and report results of marketing campaigns to business and marketing partners to determine success and identify optimization opportunities 
  • Ensure alignment of business and marketing priorities, messaging and related marketing strategy and activity
  • Coordination and reporting of TPD retail sales marketing budgets
  • Help drive event and conference sponsorship strategy, planning and execution in conjunction with support from sales, global relationship management and the events team
  • Identify and execute campaigns designed to grow the marketable database across client channels (using client data packs and opportunity analytics)
  • Working with media partners, external agencies, investment communications team and internal brand team to plan, build and execute on media/advertorial plans
  • Planning and execution of client webcast events

 

Skills & Qualifications

  • Ideal candidate will have a mix of traditional and digital marketing experience with an eagerness to learn and drive new marketing strategies
  • 8-10 years minimum marketing related experience; investment and advisor client experience preferred
  • Strong project management skills and a deep understanding of web content and relationship marketing (direct mail and email)
  • Previous experience managing integrated marketing campaigns and using data to accurately measure results and identify opportunities to optimize future campaigns
  • Experience developing event strategies (internal and external) and ability to design and oversee the execution of a first-class client experience
  • Investment/financial knowledge – ideally exchange traded funds, active mutual funds, and alternative investments
  • Strong communication and presentation skills
  • Highly effective in forging working relationships with team members and senior leaders
  • Adaptive thinking with a focus on objectives
  • Able to work in a fast-paced dynamic environment, drive key initiatives, manage projects simultaneously and meet deadlines
  • Creative and self-motivated individual who works collaboratively in a high performance, team environment BA/BS, MBA preferred
  • Experience working for a brokerage, bank, investment manager, consultant, insurer, or pensions/endowment a plus

Job Requisition ID: 86222

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

 

 

 

 

 

 


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