Digital & Performance Marketing Strategy Lead
APPLY NOW »Date: Mar 23, 2021
Location: New York, NY, US
Company: New York Life Insurance Co
When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.
Role Summary
Key Responsibilities
• Define and drive use cases for digital marketing programs, projects and products. Partner with Channel Managers, Analytics Team and Marketing Strategy to define use cases and requirements for implementation. Partner with the Marketing Enablement Center to ensure projects meet
• Lead the digital marketing strategy for annual planning, including creation of business cases for large scale technical investments, media investments and other resources. Works cross
• Drives adoption of new digital marketing solutions across the enterprise.
•
• Advance the adoption of measurement by
• Identify new digital marketing capabilities for New York Life
• Assist in the development of new and updated operating models (i.e., ad operations), marketing processes, change management, training and communication plans to drive business outcomes.
• Gather and
• Identify areas of opportunity within marketing organization and
• Be a thought-leader in marketing challenges to orchestrate and operate in new ways.
• Drive innovation and help define the overall digital marketing roadmap along with Channel Managers, Product Managers, Analytics, Field and Consumer Marketing Center and Enablement Center.
• Educate the organization on how to better leverage digital marketing. Partner with Product, Sales and enterprise partners to find how best to leverage marketing capabilities to drive business goals and sales.
Skills
• Ability to frame problems and opportunities to present solutions
• Background in
• Ability to represent/
• Ability to anticipate market or business issues and recommend improvements / enhancements
• Conceptual,
• Demonstrates leadership with a team first mentality and the ability to build cross-functional relationships
• Strong presentation and communication skills
• Ability to
• Ability to influence and partner across the organization
• Strong project management and organizational skills; ability to juggle multiple projects
• Strong problem-solving and
• Excellent communication, collaboration and consensus-building skills – ability to work with cross-functional teams including upstream content contributors and downstream content activators
Experience
• Bachelor's degree required
• 10+ years previous experience in the consulting field or marketing
• 3+ years experience with MarTech and AdTech (DSP, CMS, Web Analytics tools, DAM, Sales Enablement, Marketing Automation)
• Experience with large scale marketing and media budgets with the ability to drive positive ROI
• Experience running a P&L or
• Digital marketing experience across multiple disciplines (search, SEO, display, web, social)
• Experience with managing multiple projects in a fast-paced deadline-driven environment
• Competence to use data and consumer insights to make
• MBA strongly preferred
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Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by our Foundation. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.
Job Requisition ID: 83359
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