Digital Analytics Lead, Senior Associate


Date: Feb 14, 2021

Location: New York, NY, US

Company: New York Life Insurance Co


A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It’s a career journey you can be proud of, and you’ll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of


Hands-on individual contributor to lead the implementation and on-going optimization of our analytics capability focused on the Adobe platforms but able to grow into other enterprise platforms.


Key Responsibilities:

  • Lead the requirements gathering and implementation for analytics with a focus on the Adobe platforms including Target, Launch, and Audience Manager
  • Work with cross-functional teams of product owners, data modelers, developers, SEO, content, and other key stakeholders to identify relevant metrics or KPIs, build and interpret reports, communicate results and develop a course of action based on analysis
  • Understand the capabilities provided by out-of-the-box components available in Adobe Analytics tools and the integration of Adobe Analytics with other Adobe solutions
  • Ability to configure the Analytics setup for new sites, make and implement recommendations to improve analytics capabilities of existing sites
  • Understand usage model costs within the Adobe contracts and ensure we are compliant to
  • Help partners across the organization extract data and communicate what information is contextually relevant through in-depth knowledge of New York Life’s data environment
  • Maintain detailed design documents (SDR’s) for each site’s implementation


Required Skills:

  • Bachelor's degree in a STEM or Business field or equivalent
  • 3+ years in marketing or digital analytics and possesses an in-depth understanding of digital analytics metrics and dimensions
  • 3+ years analytical skills experience with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
  • Strong analytical, written, verbal and communication skills with the demonstrated ability to work with all levels within the organization
  • A proactive self-starter with the ability to work independently under minimal supervision
  • Strong desire and ability to develop/scripting in modern programming languages to successfully instrument analytics
  • Strong analytical, problem solving and conceptual skills
  • Excel at communicating (spoken, written, presentation) with an ability to express technical concepts in business terms
  • Ability to negotiate and navigate difficult or ambiguous situations, adapt and work effectively with a variety of situations, individuals and technologies
  • Takes ownership and accountability
  • Ability to work as part of a distributed product team
  • Forward thinking; ability to identify potential risks and issues, proactively providing recommendations for mitigating
  • Actively participate and collaborate within Agile teams to effectively plan and execute deliverables for each sprint
  • Embraces diversity and inclusion of thought
  • Ability to work across boundaries, building cross organizational relationships
  • Strong desire to develop and advance own skills through self-study, hands-on and shadow learning, formal instruction


Preferred Skills:

  • 3+ years executing projects using Agile Methodologies and tooling such as Rally/Jira
  • SQL and database structures as well as digital visualization (e.g. Tableau) tools a plus
  • Adobe Analytics hands-on experience
  • Adobe Analytics and/or Adobe Target Certifications
  • Previous experience working within Life Insurance, Retail Annuities or Long-Term Care
  • Knowledge of New York Life products




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Job Requisition ID: 83151 

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