Director, Marketing Technology and Analytics


Date: Aug 4, 2022

Location: New York, NY, US

Company: New York Life Insurance Co



When you join New York Life Investments, a wholly owned subsidiary of New York Life Insurance Company, you are joining a global investment company with a long history and passion for career development, innovation, collaboration, and diversity, equity and inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.


As a top 25 global asset management firm with more than $600 billion in assets under management, we have an important mission: to help build a better financial future for our clients, our employees, and our communities. We invite you to bring your talents to New York Life Investments, so we can continue to help people achieve their financial aspirations. To learn more, please visit LinkedIn, our Newsroom and the Careers page of



The Digital Marketing team at New York Life Investments (NYLIM) is growing as we continue to expand our activities and evolve our capabilities to drive engagement with our key audiences and support business priorities.The Digital Marketing team is responsible for all NYLIM websites, digital campaigns including search, programmatic, SEO and social, and all global digital architecture and analytics platforms. Please note this is a HYBRID opportunity. 


Job Summary: 

We are looking for an accomplished technology or marketing professional to continue to evolve and lead the marketing technology stack. The Director, Marketing Technology and Analytics (MTA) role oversees the marketing technology stack and its intersection with, and support of, functions such as product and business development, sales, marketing, client relations, and digital media. This role is responsible for strategy, management, maintenance and monitoring of the firm’s suite of marketing technology tools, including its website, customer relationship management (CRM) and enterprise relationship management (ERM) system integrations, e-mail, social media platforms, and experience software. The MTA role is a key member of the Digital Marketing Team, and overall NYLIM Marketing Department, and operates with significant autonomy while also collaborating closely with marketing colleagues and serving as primary liaison to the Information Technology and Business Intelligence teams.


The ideal candidate will have marketing technology experience in a financial services environment with the ability to develop and adapt processes and procedures to support marketing and business development activities efficiently and effectively. The Director, MTA will be comfortable researching, evaluating and implementing marketing technology tools, systems and strategies.


Responsibilities also include delivering data and analytics for multiple web properties and supporting strategic initiatives. You will work with marketing and business partners to define Key Performance Indicators (KPIs) for new projects/enhancements. You will define the best analytics approach using Adobe Analytics Product Suite and develop the dashboards to support various efforts. In addition, the Director, MTA will work with marketing to analyze and develop insights to drive higher demand. In addition, you’ll help manage the tech stack’s contribution to the Business Intelligence team scoring model and reports.


Primary Infrastructure Duties and Responsibilities:

  • Lead and manage the technical aspects and integrations of the firm’s marketing technology stack, including the website (AEM) and web server architecture, marketing-specific platforms (SharePoint, Percolate), CRM (Salesforce integrations), ERM (Business Intelligence HUB, Oracle Database), tagging and analytics infrastructure for internal and third party platforms (Adobe Analytics, Adobe Launch, and third party ad platforms), e-mail (Eloqua and Adobe Target) and digital media marketing platforms (AEM Assets, Hanzo, Attivio and third party paid platforms) along with firm presence/content on Brightcove and various other platforms.
  • Manage development needs, with internal IT team and external vendors, of changing of data privacy and GDPR laws.
  • Maintain documentation on each component of the stack (SOPs). Gather and codify the information, and update as necessary. Continually evaluate and update to align with evolving strategic priorities and overall performance objectives.
  • Evaluate and recommend potential marketing technology services purchases, renewals and sunsetting - working closely with Technology Strategy, IT, Procurement and Legal.
  • Liaison with IT on product assessments, system enhancements and system upgrades.
  • Track and report on metrics and KPIs related to digital marketing campaigns, e-mail distributions and other activities.
  • Serve as a primary technical resource/point person for the Marketing team for troubleshooting issues and developing solutions. Communicate updates, new developments and enhanced functionality of existing tools.
  • Analyze data workflow processes and procedures, assess issues, and develop and implement solutions to optimize efficiencies.

Primary Analytics Duties and Responsibilities:

  • Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites and channels
  • Full responsibility for web analytics across other analytics platforms (Business Intelligence Hub, Salesforce, Tableau and paid channels)
  • Ensure data aggregation, integrity & documentation of tracking standards
  • Troubleshoot and debug analytics implementation; for all websites and advertising platforms
  • Work across both marketing and development to support analytics tagging and tracking
  • Engage with projects to ensure the analytics solutions meets business requirements
  • Deliver clear and actionable recommendations to improve and optimize the customer experience
  • Generate reports and provide insights and recommendations based on data
  • Provide guidance to develop tagging framework and provide QA support
  • Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
  • Manage the implementation and tracking of digital marketing initiatives both current and future


Skill and Work Experience Requirements:

  • The successful candidate for the Director, Marketing Technology Manager role will be fluent in all relevant technologies – ERM, CRM, Adobe Experience Manager CMS, experience management databases, etc. – and have a big-picture perspective on the ways in which technology supports, enhances, systematizes and bolsters marketing and business development efficacy.
  • We are seeking an organized, data-driven professional with a Bachelor’s degree and more than eight years of experience in marketing technology, preferably in a professional services environment. Prefer direct experience with Adobe Experience Manager, Adobe Launch and Analytics, Eloqua, Oracle, Salesforce, Web ad servers and SharePoint.
  • The successful candidate will be an effective communicator with excellent written and verbal skills, have knowledge of marketing concepts, principles and practices, and a proven ability to focus on key projects, achieve results and demonstrate good judgement. 
  • Candidate must be able to successfully manage projects, including setting priorities, planning, organization, follow-through, delegation and negotiation. Should also have a solid track record for successfully managing, mentoring and developing staff.
  • The person should be comfortable collaborating with individuals at all levels of the organization and translating technological information into easily understood terms.
  • The position requires a strong team player with a positive attitude, the ability to maintain confidential information, juggle several tasks simultaneously, and work effectively under pressure.
  • Knowledge of asset management and financial services a plus.




Job Requisition ID: 85473








Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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