Location Designation: Hybrid - 3 days per week 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.




Recognizing the significance of the life insurance and investments industry in people's lives, this role isn't just about aesthetics—it’s about weaving trust, clarity, and empathy into our digital experiences. You will be a leader in the marketing team’s UX/UI practice which serves as a design shared service and center of excellence with NYL. From this home team, you will be dedicated to and lead the lifecycle of user experience and user interface design for the Purchase Experience portion of the customer journey and supervise the UX/UI design lane of major and extremely complex transformation programs that will unify existing disparate application and underwriting experiences into a new multi-product, accessible/inclusive, seamless, and innovative experience. While this experience is for customers to apply for and purchasing solutions with NYL and the corresponding experiences for NYL agents/advisors, their staff, and field operations personnel to facilitate and complete these purchases and subsequent client onboarding, it reflects a key moment of truth in the client journey and a pivotal component of the relationship between our clients and agents. Leveraging home-team capabilities and collaboration and managing partner design execution resources, you will be accountable not only for delivery of near-term experience MVPs, but part of an ambitious vision for industry-leading change.


We are looking for a highly qualified player-coach to provide hands-on UX/UI efforts, lead a blended team of partner/agency resources, engage with design peers (e.g., UX research, Design Systems), and partner with product owners, tech partners, and other subject matter experts. You will lead user/design research and analyses, competitive, behavioral, and trend analysis, create/evolve design/UX strategies and artifacts (e.g., journeys, user flows, blueprints), lead WCAG accessible UI design and specs aligned to NYL design system and to support no/low-code platform configurations and customizations relevant for purchase experiences (e.g., form/application design and layouts, advanced wayfinding, dashboarding, workflow design), develop concepts and prototyping across a spectrum of fidelities, lead information architecture, steward AB/multivariate testing designs and optimizations, and partner to direct and incorporate experience measurement/telemetry, usability, voice of customer/agent and similar analyses to ensure strategies and design implementation are data-informed and high performing.


Key Responsibilities:


  • UX Strategy
    • Lead UX strategy processes employing human-centered design methodologies and ensuring the strategy aligns business and user needs and is consistent within brand standards
    • Partner with design strategy, UX research, and other insights teams (quant and qual) to conduct generative and evaluative research to support UX/UI projects
    • Incorporate operational, behavioral, and other relevant data into design strategies to drive both business and user value
    • Architect and lead the visualization of design and experience strategy and research across a variety of deliverables and fidelities including mood boards, journey maps, blueprints, personas, prototypes, and other visual storytelling mediums to articulate the design direction of purchasing digital experiences
    • Lead periodic reviews and reporting and incorporate competitive, industry trends, and advancements in purchasing and application design patterns, user experience evolutions, and innovations in digital design within Life insurance, broader financial services, and among design industry leaders
    • Partner and align with Design Systems partners to contribute to refreshes of style guides, design system, and other design assets
    • Develop design strategies and prioritizations that balance the configuration benefits of low/no-code platform enabled experiences with the need for custom development for business, agent, regulatory, or differentiation strategy needs  
  • UX Content and Information Architecture
    • Partner with content strategy and copywriting partners to plan, develop, and deploy UX content (messaging, copy, imagery, video, interactivity) related to purchase experiences maintaining brand voice and best practices for usability while elevating the experience
    • Lead information architecture and associated projects to maintain and periodically refresh navigation and way finding models and elements as well as other IA related projects relevant for purchasing experiences (e.g., search schemas, helper text, glossaries, labeling systems, other taxonomy, and categorization elements)
  • Interaction Design
    • Serve as a player-coach in the creation of wireframes, user flows, mock-ups, prototypes, layouts, and UI elements/componentry with increasing fidelity into pixel-perfect, responsive designs across desktop, mobile, and other viewports
    • Harvest low-code/no-code platform component libraries and patterns to accelerate UI execution
    • Develop strategies, prioritizations, and implementation approaches (e.g., style sheets, tokenization) to apply and blend NYL’s design system with out-of-the-box platform libraries and patterns to find a cost/benefit harmony of design consistent with NYL brand but achieving cost and time efficient scalability and delivery of experiences, especially for MVP milestones  
    • Direct inclusive/accessible and responsive experiences compliant with industry and NYL standards and guidelines
    • Engage in design crits with design peers to continually improve quality of designs and harmony of designs with other NYL digital experiences
    • Apply best practices and continually test and improve experiences in complex, multi-product, form design, progressive disclosure, wayfinding, workflows, and dashboarding consistent with highly regulated financial products
    • Collaborate with engineering, data, product partners, platform, and implementation partners to deliver complex, micro-service heavy, reflexive form designs
    • Design simple to use but productivity fueling workflows, data visualizations, recommendation experiences, in- and off-platform communications, and other experiences that round out the purchasing journey for applicants, agents, staff, and administrators
    • Translate innovative end-to-end experience and design principles that blend human-guided, tech enabled, and increasingly AI-fueled interaction designs
  • Design Operations
    • Establish design ops with clear roles, goals, processes, and version controls aligned to broader implementation program plans to enable consistent design deliveries in multi-pod design sprints as part of scaled agile processes with agency partners, engineering, product owners, and other implementation partners
    • Lead creation and hand off documentation and specifications that clearly illustrate function, look / feel, interactions
    • Define and manage a design roadmap and backlog that integrates with product management and for short and long-term horizons
    • Partner with design systems peers and product owner partners to support quality assurance processes to ensure the brand alignment, consistency, usability, and accessibility of designs as part of broader QA and UAT operations
  • Measurement and Testing
    • Partner with design peers to further define and implement measurement of design quality, usability, and accessibility KPIs across NYL design teams
    • Partner with analytics, product management, and product owner counterparts to lead product AB/multivariate testing including aligning on testing hypotheses, audiences, goals, and designs to support the testing and optimizations
    • Partner with UX research and insights partners to deploy moderated and unmoderated usability testing and user surveys including setting standards and KPIs, strategies and roadmaps, execution (e.g., methodologies, questionnaires, stimuli, etc.), and regular reporting
  • Leadership, Management, and Collaboration
    • Partner widely with department leadership, program leadership, change management, implementation managers, product managers and owners, engineering, and others in the large-scale, multi-year implementation and in-year accelerated MVP delivery
    • Provide input into and manage UX/UI related risk management and mitigations, delivery schedule management, status tracking, etc.
    • Lead and manage external design agencies in execution of design lifecycle
    • Partner with design leadership peers to mature a culture of design, feedback, continuous improvement, and inspiration
    • Structure and facilitate meetings, workshops, and brainstorming sessions to co-create design strategy related outcomes and deliverables
    • Develop and deliver senior presentations





  • Education Requirements
    • A bachelor's in a relevant field such as Design, Interaction Design, Fine arts, or a related discipline (Master’s degree preferred). Equivalent practical experience will also be considered.
  • Work Experiences
    • Minimum of 10 years of experience in UX/UI of complex multi-persona-facing experiences, with at least 5 years in a leadership or management role
    • Minimum of 4 years managing user/design research and testing
    • Minimum 4 years of managing usability analysis
    • A successful track record of shipping designs in a Scaled Agile (SAFe) environment and for low/no-code experiences with complementary framework-based front ends (e.g., REACT, Angular)
    • Experience delivering in Life Insurance, financial services, or other highly regulated industry for complex application or servicing experiences
  • Technical Expertise
    • Expert understanding of design principles, interaction design, visual design, and user experience.
    • Advanced skills in design for and evaluating accessibility within industry standards (WCAG and ADA)
    • In-depth understanding of low/no-code platforms configuration patterns
    • In-depth knowledge and mastery of design and prototyping tools (e.g., Figma, Adobe Creative Suite) and design system and delivery tools (e.g., Zeroheight, Zeplin, Storybook)
    • Advanced skills with usability testing tools (e.g., Usertesting) and experience/session monitoring tools (e.g., ContentSquare)
    • Proficiency in front-end frameworks and languages (e.g., HTML, CSS, REACT, Angular)
  • Leadership and Collaboration Expertise
    • Advanced skills in design thinking/human-centered design principles and execution including leading others through structured, empathy-building collaborations
    • Ability to quickly build relationships with stakeholders and peers and facilitate alignment on complex (and often competing) interests and needs among teams
    • Excellent communication, presentation, and interpersonal skills are necessary to effectively collaborate with cross-functional teams, stakeholders, and executives.
    • The ability to articulate design concepts, design value, usability/experience data to design and non-design audiences is vital.
    • Strong problem-solving skills and the ability to think analytically and systemically
    • Experience with managing multiple projects in a fast-paced, very deadline-driven environment


**Please include a portfolio or case studies as a document or link with your resume when applying**






Salary range: $140,000 - $180,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 90385




About NY Life Insurance Company

Diversity & Humanity–two values that are deeply rooted in the New York Life culture and have laid the foundation for over 175 years of commitment to our employees, agents, policy owners, and the communities where we live and work. At New York Life you become a valued part of a welcoming, inclusive, and caring culture that has a long-standing legacy in stability and growth. The strength of New York Life revolves around our diversified, multi-dimensional business portfolio that goes beyond life insurance, and we want you to be a part of our legacy.

As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You will be part of a diverse team guided by our belief to always be there for each other–providing the support and flexibility to grow and reach new heights while making an impact in the lives of others.

You are our future, and we commit to investing in you accordingly.

Visit our Linkedin to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.

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Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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