Equity Marketing Director


Posting Date: Sep 2, 2023

Location: New York, NY, US

Company: New York Life Insurance Co

Location Designation:  



When you join New York Life Investments, a wholly owned subsidiary of New York Life Insurance Company, you are joining a global investment company with a long history and passion for career development, innovation, collaboration, and diversity, equity and inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

As a top 25 global asset management firm with more than $600 billion in assets under management, we have an important mission: to help build a better financial future for our clients, our employees, and our communities. We invite you to bring your talents to New York Life Investments, so we can continue to help people achieve their financial aspirations. 



Through a collaborative and energetic environment, NYLIM Marketing serves as a strategic partner to help the organization achieve broader business goals. With this purpose in mind, NYLIM Marketing organizes and executes initiatives and campaigns to create preference in our brand and provoke consideration in our many highly rated investment solutions. The NYLIM Product Marketing team offers deep domain product expertise, develops high-impact product marketing materials with timely stories relevant to today’s market, and oversees broader thematic product marketing campaigns designed to generate demand in our solutions.  


The Equity Product Marketing Manager, in conjunction with one direct report, will be responsible for supporting NYLIM’s suite of equity solutions, which are sub-advised by various investment boutiques. The ideal candidate will have management experience and a strong investment marketing background to coordinate the development of equity marketing content and lead integrated marketing campaigns in support of mutual funds, SMAs, and ETF product lines.


Primary Responsibilities Include:

  • Design, develop and execute marketing campaigns and content to support key equity products.
  • Partner with product management and investment partners on the idea generation and creation of new product marketing materials in various formats, including blogs, webcasts, videos, brochures, presentations, flyers and digital representation of such materials.
  • Plan and implement integrated marketing campaigns to increase advisor engagement and funnel movement for equity strategies.
  • Partner with key internal business teams to drive campaign efforts including: digital marketing, segment marketing, performance marketing, distribution teams, business intelligence and compliance.
  • Lead the marketing aspect of new product launches and initiatives by designing comprehensive roadmaps that include the creation of new product marketing materials and plans for bringing them to market.
  • Coordinate monthly and quarterly equity marketing material updates, leading the efforts to ensure product positioning remains appropriate and is consistent across all related materials.



  • BA/BS required, concentration in marketing, finance, economics or communications a plus
  • 7+ years of investment marketing experience, with a focus on equity products preferred
  • Prior Management experience preferred 
  • Strong written and verbal communications skills 
  • Dynamic, high-reaching, creative and innovative, with a keen attention to detail
  • Ability to work in a fast-paced and high-performing team environment; collaborating with others as well as working independently
  • Strong project management skills
  • Knowledge of Power Point and other Microsoft Office software skills
  • Series 7 or 6 license a plus (or an opportunity to obtain)





Salary range: $115,000-$175,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

Job Requisition ID: 89078






Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Equity, Marketing Manager, Series 7, Business Intelligence, Project Manager, Finance, Marketing, Technology