Location Designation: Hybrid - 3 days per week 

About the Team

When you join New York Life, you are joining a company that values career development, collaboration, innovation, and inclusivity. You will have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture. 

In the Experience and Digital Marketing department, New York Life is evolving how it understands and designs experience. We’ve recently stood up and Experience and Performance Intelligence function to unify how we measure, learn and optimize across every touchpoint. Our team integrates marketing, product and experience data to show how brand health, marketing channels and experiences work together to drive value for the company.

The Mandate

This role is responsible for analyzing and connecting key marketing efforts to business results, with a focus on the impact of brand media and sponsorships. The role will partner with leadership to develop measurement frameworks and develop clear, actionable insights that reflect the cumulative effect of brand and performance investments. Success in this role requires balancing multiple priorities while ensuring measurement strategies align with broader organizational goals.

At New York Life, collaboration is at the heart of our culture. You will be expected to engage in cross-functional teamwork, partnering closely with peers to share insights and collectively drive impactful results. Your ability to foster strong relationships and communicate effectively with diverse teams will be essential in delivering high-quality work and advancing organizational goals.

Key Responsibilities

• Analyze marketing and media performance to identify drivers of business outcomes and optimize ROI
• Be able to understand and apply modeling work that ties marketing efforts to sales impact (e.g., Marketing Mix Modeling)
• Partner with leadership on strategic measurement frameworks and apply those frameworks to tactics, closing the loop between strategy and execution
• Conduct comprehensive analysis of brand measurement and media performance to pinpoint key drivers of business outcomes and maximize return on investment (ROI).
• Build and maintain dashboards and reporting using Adobe Analytics and Tableau
• Translate complex data into clear, actionable insights for diverse stakeholders
• Partner with cross-functional teams (media, brand, product, analytics) to align on measurement and strategy
• Manage multiple projects simultaneously, prioritizing based on business impact
• Proactively identify opportunities to improve measurement, reporting, and processes

Profile of the Ideal Candidate

• 5+ years of experience in marketing analytics, with strong exposure to media measurement
• Hands-on experience with Adobe Analytics and Tableau
• Working knowledge of tagging implementation that powers analytical tools (Adobe Launch, media pixels)
• Solid understanding of attribution methodologies, marketing effectiveness tools (e.g., MMM) and media performance frameworks
• Strong analytical and problem-solving skills, with attention to detail
• Highly collaborative, with the ability to influence and align across stakeholders
• Proactive and self-directed, comfortable navigating ambiguity
• Excellent organizational and prioritization skills, with the ability to manage competing demands
• Strong communication skills, with the ability to tell clear, compelling data stories

Pay Transparency

Salary Range: $90,000 - $115,000.00 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.​

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 93691