Field Digital Marketing Product Owner, Senior Associate


Date: May 28, 2023

Location: New York, NY, US

Company: New York Life Insurance Co

Location Designation: Hybrid 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



Corporate Marketing is comprised of collaborative, strategic problem solvers who challenge each other and are energized to design, build and activate connected, personalized experiences to solve business problems and best support our agent field force and customers. 


We are hiring a Digital Marketing Product Owner with a specialized focus on building a single marketing destination where our agent field force can easily create personalized multi-channel communications with highly-relevant, coordinated messages that build relationships and educate consumers. The position will also be accountable for partnering with a number of stakeholders to define the approach to deploy and maintain scalable field marketing tools with focus on prospecting and nurturing. This position is accountable for the roadmap, backlog, and delivery of marketing capabilities which aim to fuel our agent field force productivity. 


What great looks like in this role:

•    Passionate, team-oriented problem solver who understands and differentiates between what users want vs. what hey need to meet Marketing's goals (not afraid to influence and negotiate with product managers, experience strategists and stakeholders).
•    Demonstrate a hybrid of business and technical acumen to enable digital experiences.
•    Ability to articulate how platform investments support business case benefits and drive business outcomes.
•    Partnering with the team of Digital Product Owners to define what capabilities and functionality each platform is responsible for enabling and, in partnership with Technology, determining how the platforms should be connected and integrated into the larger ecosystem.


Key Responsibilities

•    Collaborate with a cross-functional team of UX strategists/designers, project managers, scrum masters, business analysts, developers, and testers to build, execute and release features in alignment with digital roadmaps.
•    Roadmap development: partnering with leaders to build and maintain a documented plan that demonstrates how investment in our Agent Digital Marketing platforms is aligned with the organization's Marketing Plan initiatives to fuel our agent field force's productivity and drive client growth. This includes powering strategic, grow initiatives as well as platform optimization efforts.
•    Solution design: leveraging marketing use cases to influence a conceptual solution design, goaled to support the inal technology solution which is defined by our MarTech architecture team.
•    Backlog grooming and user story definition: either individually, or in partnership with Product Managers and/or stakeholders, create, maintain, and prioritize a well-defined backlog with requirements for product features which can be easily understood by our Technology team. Proven ability to translate that plan into feature and user story development that spans multiple agile program increments.
•    Project execution: in partnership with the scrum master, drive, negotiate, and prioritize in-sprint activities and problem solve to mitigate risks to meet business commitments by staying on-schedule and within budget. Accountable managing stakeholder expectations and validating work effort and sequence of activities is appropriately reflected in project plans.
•    Testing and deployment: Reviewing and executing test plans with our technology teams to ensure a quality deliverable to our users. In some instances, support business user acceptance testing responsibilities (test plans and use cases creation to reflect requirements which demonstrate a deliverable meets quality standards and is ready for ield and customer use).
•    User training and change management: Collaborating with field marketing managers to create well laid-out content with the appropriate amount of detail, and process-maps where appropriate, to train our users and marketing stakeholders. This includes crafting and distributing business-facing release notes on a regular cadence.
•    Monitoring and quality: review and conduct post-deployment validation and ongoing monitoring, as demanded by he initiative.
•    Manage day-to-day platform and operations, e.g. supporting back-end processes and workflows, creating documentation of processes/workflows/operations for record retention and management, onboarding and sunsetting platforms/products as needed

•    Attend agile ceremonies including daily standups, planning, and retrospectives, working in partnership with echnology teams on execution.


Skills & Competencies

•    Understanding of sales and marketing enablement technologies (e.g. Salesforce, Sales Enablement Tools)
•    Knowledge of Marketing experience technologies for email, social, direct mail, and relationships management/CRM capabilities
•    Self-starter, comfortable with navigating ambiguity, and passionate about driving change
•    Internal influencer, culture carrier, negotiating, and consulting skills
•    Strong verbal and written communications, combined with technical acumen, understanding of leading marketing ools and platforms (specifically marketing automation, targeting/segmentation, recommendations/Al), and scaled agile
•    High attention to detail and proven ability to manage multiple, competing priorities simultaneously
•    Excited to work in an organization with a flat leadership structure to empower specialized expertise
•    System/process oriented, problem solver, ability to manage multiple initiatives and balance the need to work strategically and hands-on



•    Bachelor's Degree
•    5+ years of relevant experience
•    Experience must include managing large scale projects
•    Experience must include sales and marketing enablement product management
•    Experience must include working in a scaled agile delivery framework (SAFe) using agile software (Jira) or the equivalen

#LI - MK1




Salary range: $90,000-$135,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 88840




Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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