Investments Marketing, Senior Associate


Posting Date: Jun 5, 2024

Location: New York, NY, US

Company: New York Life Insurance Co


This position could be based in the following alternate locations: Jersey City, NJ (New Jersey); New York, NY (New York) 


When you join New York Life Investments, a wholly owned subsidiary of New York Life Insurance Company, you are joining a global investment company with a long history and passion for career development, innovation, collaboration, and diversity, equity and inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.


As a top 25 global asset management firm with more than $600 billion in assets under management, we have an important mission: to help build a better financial future for our clients, our employees, and our communities. We invite you to bring your talents to New York Life Investments, so we can continue to help people achieve their financial aspirations. 




We have an exciting opportunity at New York Life Investments (NYLIM) for an experienced and results-oriented Senior Associate to join our dynamic Investments & Multi-Asset Marketing team. This role will fuel business growth by generating demand for our strategies and solutions by packaging and amplifying thought leadership and thinking creatively about how we can meet financial advisors where they are in their buying cycle.

As the Senior Associate of Investments & Multi-Asset Marketing, you will be responsible for bringing content to life, partnering with digital teams to develop best-in-class campaigns, and manage projects from conception to completion– maintaining a high standard of quality.

What You'll Do:

  • Execute on comprehensive marketing strategies that effectively communicate the value proposition of the company's investment thought leadership and multi-boutique approach to financial advisors and investors.
  • Collaborate across departments and lead projects, ensuring efficient execution and alignment with broader business objectives.
  • Work with SMEs (Economists & Investment Analysts) to package and amplify compelling macro investment insights in multiple formats such as blogs, presentations, whitepapers, videos, podcasts and website content to engage financial professionals and investors.
  • Project manage the tactical execution and distribution of content, including managing compliance and internal reviews, and partnering with design and digital resources to deliver and measure multi-asset and/or thought leadership marketing campaigns.
  • Ideate new content marketing ideas and solve a broad range of challenges by taking innovative perspectives on existing solutions.
  • Maintain a pulse on industry trends and best practices, proactively brainstorming creative ways in which we bring our content to life; understanding advisor preferences and market trends related to investments marketing


What You'll Bring:

  • Bachelor’s degree in Marketing, Finance, Business Administration, or related field
  • Minimum 5+ years post-graduation experience, ideally in a marketing role within the financial services sector
  • Foundational understanding of financial markets and investment products.
  • Exceptional attention to detail and commitment to producing precise and accurate work
  • Self-motivated with the ability to work independently and as an integral part of a team
  • Strong communication skills and enthusiasm for collaborative engagement across various departments


What You'll Get:

  • A role at a globally recognized financial institution that values innovation and strategic thinking
  • Opportunity to learn market and investment trends – connecting the macroeconomic dots
  • Experience in a wide array of marketing tactics (digital, social, email, etc.) and content types (multimedia, video, podcast, etc.) related to timely market events (market movements, election, geopolitics, AI)
  • Opportunities for professional growth and leadership, including leading projects and mentoring less experienced team members
  • A competitive compensation package and a dynamic work environment that fosters career development and collaboration.
  • Access to training and professional development resources to enhance skills and knowledge





Salary range: $95,000-$110,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 90430






Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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