Marketing Analytics and Optimization - Senior Associate

Date: Jul 3, 2019

Location: New York, NY, US

Company: New York Life Insurance Co


A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It’s a career journey you can be proud of, and you’ll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of


New York Life (NYL), America's largest mutual life insurance company and Fortune 100 Company, has embarked on a transformative journey to build on the power of digital tools, data sciences, and consumer centrism to further our mission for our customers. NYL’s Marketing group is on the forefront of this journey – leading the research, insights, digital innovation, and analytics necessary to creating connected, meaningful experiences for our customers.


The professional will join the Marketing Analytics & Optimization team to drive key analytics activities across the marketing organization. We are looking for a marketing professional to support our growing Marketing organization in providing analysis and planning across various channels and campaigns. The goal of this role is to provide strategic reporting, insights, and analyses to be used in various marketing initiatives. This role will support major marketing initiatives that drive business growth and improve marketing performance.


The professional must be comfortable becoming a strategic consultant and advisor to the organization. This role will not only be limited to Marketing. The professional is expected to partner with various functions and use data-driven insights to provide strategic recommendations to business leaders.


Roles & Responsibilities:


  • Provide data insights across marketing programs. Refresh data, build dashboards/reports in data visualization tools (i.e., Tableau), provide detailed analyses, and fulfil ad hoc requests across different marketing campaigns and projects
  • Promote a solid understanding of digital marketing and can manage report on marketing campaign tracking, including sources across multiple channels like web, social, email. Update campaign performance reports to provide end-to end results (impressions to sales) of campaigns on regular cadence along with insights for lead generation optimization
  • Work closely with finance, sales, and marketing teams, including digital engagement, product marketing, and web to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data.
  • Partner with stakeholders to develop models for use in forecasting, media targeting, attribution, and measuring lifetime customer value
  • Help develop marketing data roadmap and adhere to industry best practices to develop scalable data solutions with technology team
  • Develop advanced analytical models (with support from Data Scientists) to answer key business questions


    Basic Qualifications

  • 3+ years of marketing analytics, marketing operations, or digital marketing experience
  • Strong communication and analytical skills with solid foundation in data analysis
  • Comfortable managing, manipulating and analyzing large data sets
  • Proficient in MS Excel and PowerPoint
  • Knowledge of using data analytics and visualization tools such as Tableau


    Preferred Qualifications

  • Prior experience with web analytics tools
  • Prior basic experience with SQL
  • Knowledge of database structure, queries, and reporting techniques



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