Marketing Segment Strategist, Corporate Vice President


Date: Jun 10, 2021

Location: New York, NY, US

Company: New York Life Insurance Co


When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.




The Segment Strategist is responsible for defining and prioritizing marketplace opportunities, particularly from a consumer perspective, to support marketing and business stakeholders and their business goals.

This role leverages the Marketing Strategy Center’s segment-oriented view of the marketplace as well as internal and external data and research to inform marketing and business strategy and tactics, including market identification, market sizing, market prioritization, and positioning opportunities. The role is also responsible for proactively evaluating growth opportunities and/or new value drivers for the company through market expansion and penetration. This role also supports the development, launch, and positioning of products across New York Life’s Foundational Businesses. The role helps our partner answer questions such as “Who should we target?, Why? How can we best target them? Where do we have untapped market opportunity?”


Key Responsibilities:

  • Conduct strategic analyses using internal and external data and research to identify trends and opportunities for consumer growth
  • Create proactive, ad hoc, and responsive strategic recommendations to help marketing and business partners better deliver on their goals while aligning with our value proposition overall and product-level consumer value propositions
  • Support the launch, repositioning, or overall marketing efforts for products across NYL’s foundational businesses (Life, LTC, IDI, Business Solutions) through market identification and sizing
  • Work with marketing and business stakeholders to create and institutionalize guiding principles for our product positioning in line with consumer needs and goals
  • Partner with Marketing Strategy teammates to source and evaluate data and insights 
  • Proactively seek out and understand external market trends and apply insights to strategic recommendations


Skills and Experience

  • Bachelor's degree required; experience in financial services and/or MBA a plus
  • 10+ years in marketing strategy, business strategy, product/consumer marketing and or related field
  • Analytical thinker with a proven ability to understand and impact business drivers through actionable recommendations
  • Proven ability to influence without direct reporting relationships, across multiple levels of the organization
  • Excellent written and oral communication skills
  • Exceptional PowerPoint skills, especially experience building strategy and/or reader decks
  • Ability to work both independently and collaboratively



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by our Foundation. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 83585




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