Senior Associate, Center for Consumer Insights

APPLY NOW »

Date: Jan 17, 2023

Location: New York, NY, US

Company: New York Life Insurance Co

Location Designation:  

 

 

When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

 

 

 

The Center for Consumer Insights team within our Corporate Marketing Organization is looking for an individual who is ready to help deliver foundational insights, timely perspectives and consumer truths through the use of primary research and trusted, secondary resources. At New York Life we offer flexibility and great benefits, but we also want employees to feel proud about being part of a company that is committed to doing the right thing. All while allowing you to develop and grow your career. 

 

Are you ready to join a team of professionals who value development, career-growth, collaboration, innovation, and diversity, equity & inclusion? Does the opportunity to work with the industry’s best platforms, and with industry-leading digital agency partners to deliver best-in-class experiences excite you? If so, let’s talk. 

 

As a Senior Associate, Center for Consumer Insights, you will be instrumental in helping the Research & Insights practice deliver insights, data and strategic thought leadership across the organization.  The successful candidate will structure, manage and execute primary research projects to support strategic initiatives across NYL, and will help develop and deliver key insights relative to consumers’ needs, preferences, and behaviors. The Senior Associate will be a key individual contributor, providing consultative capabilities across Marketing and the Foundational Business.

 

Responsibilities:

  • Partner with colleagues across NYL (Marketing, Product, Service and Agency) to understand their business challenges and design primary research studies that drive business decisions. 
  • Lead strategic research projects that will focus on answering the core demographic, behavioral, and psychographic questions in our business and industry.
  • Identify appropriate vendor partners; oversee all aspects of projects to ensure we meet the insights needs of our business partners in a timely and cost-effective manner.
  • Partner with team members and business partners to analyze survey results, synthesizing inputs with data from diverse sources, and develop informed recommendations, insights, and points of view to help drive our business goals.
  • Develop presentations and discussion materials to communicate findings and recommendations to internal stakeholders. 
  • Manage and moderate qualitative research with Agents and other internal parties.
  • Synthesize data across multiple sources including surveys, internal databases and behavioral data.
  • Build and maintain a strong network of research agencies and suppliers.

 

Requirements:

  • Bachelor’s degree required, with focus in business, marketing / market research, psychology or sociology preferred.
  • Minimum of 7+ years of relevant experience
  • Experience with both qualitative and quantitative research methods; strong analytical abilities
  • Experience moderating focus groups and conducting individual interviews
  • Passion for understanding consumer behavior and infusing the voice of the consumer into interactions with business partners
  • Excellent written and interpersonal communication skills
  • Experience programming, fielding and analyzing survey data via Qualtrics platform preferred
  • Creative and deductive thinker with the ability to synthesize key insights from multiple sources
  • Curious professional able to adapt to shifting priorities and our evolving organization

 

 

Salary range: $90,000-$135,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

 

Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.

 

 

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

Job Requisition ID: 88315

 

 

 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Social Media, Market Research, Equity, Marketing, Finance