Senior Associate, Channel and Field Marketing Manager


Date: Jul 30, 2022

Location: New York, NY, US

Company: New York Life Insurance Co



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.


The Channel and Field Marketing Manager is responsible for the creation and execution of action-oriented marketing campaigns directed towards New York Life Career Agents.  The focus of these campaigns will be to educate our Agents on the retirement market and our annuity solutions, grow/strengthen our producer base, help Agents to have more productive conversations about retirement, and increase sales of our strategic products. 


This fast-paced role comes with significant exposure to Sales and management.  The successful candidate will have a proven ability to create compelling sales presentations, an eye for quality, and a demonstrated comfort managing tight deadlines.



Day-to-day responsibilities include:

  • Partner with Analytics to identify target segments that guide the development of outcome-oriented marketing programs to promote RA products and grow/strengthen our producer base
  • Collaborate with Marketing and Sales to frame and deploy tactics and supporting material to educate Agents and their clients about retirement and annuities
  • Proactively partner with Sales to develop material that ensures our products are represented in a compelling manner at various corporate events (Kickoff/GID, Council meetings, wholesaler meetings, national webinars, and monthly Sales team calls); Promote availability of material as needed
  • Frame marketing/promotional messages, identify touchpoints, and manage placement to maximize visibility of our products, services, and programs to our Agents
  • Monitor core business metrics and proactively make outreach/campaign recommendations to management and Sales
  • Facilitate recurring planning meetings with Sales, focusing discussion topics to increase alignment with strategic business objectives
  • Partner with product marketing managers to ensure that marketing messages are optimized for use by Sales teams and that core marketing material is aligned with Sales team needs



Candidate requirements:

  • 7+ years of related work experience (for example: financial services, insurance, brokerage, banks)
  • Knowledge of annuities (accumulation and income)
  • Demonstrated understanding of a career agency system
  • Experience developing B2B marketing campaigns or sales training material (segment marketing experience is a plus)
  • High comfort level collaborating with Sales teams
  • Proven ability to turn high level concepts into tangible sales enablement material
  • Proficient in Microsoft Office (Word, Powerpoint, Excel)
  • Exemplary project management skills
  • Ability to “think on your feet” and creatively solve problems
  • Self-motivated and able to work independently and as part of a team


Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 87036




Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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