Senior Associate, Consumer and Field Research

Location Designation: Hybrid - 3 days per week 

Business Unit Overview  

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities. 

Role Overview:

To help realize this vision, we are seeking an experienced insights professional to join our small, high-impact team. The ideal candidate is passionate about delivering foundational insights, measuring what matters, and unearthing consumer truths through primary research.  If you are a pragmatic, business-minded, results-oriented professional with excellent communications skills, we’d love to hear from you.

A career at New York Life offers interesting, impactful work and the opportunity to work with and learn from smart, passionate, accomplished colleagues.  Our employees enjoy excellent benefits, diverse opportunities for skill development, and a hybrid work schedule. Most importantly, though, NYL employees can feel proud about being part of a mutually-held company that is committed to having a positive impact on the communities where we live and work.

As a Senior Associate, Consumer and Field Research, you will help the Consumer Insights practice deliver insights, data, and strategic thought leadership across the organization. The successful candidate will structure, manage, and execute primary research projects, and will develop and deliver key insights about consumer needs, preferences, and behaviors. The Senior Associate will be a key individual contributor on a high-impact team, and will collaborate with colleagues across NYL’s Foundational Business.

What You’ll Do:

• Partner with colleagues across NYL to understand business challenges and design primary research studies that inform business decisions and drive results.
• Independently structure and execute research projects that address core demographic, behavioral, and psychographic questions in our business and industry. Ensure delivery in a timely and cost-effective manner.
• Partner with research agencies and colleagues across the organization to analyze and contextualize research findings; deliver focused insights and recommendations that drive business results.
• Program and execute client surveys using Qualtrics platform; analyze results and deliver recommendations.
• Structure, manage, and moderate qualitative research with Agents and other internal parties.
• Build and maintain a strong network of external research agencies and suppliers.

What You’ll Bring:

• Bachelor’s degree in business, marketing / market research, psychology or sociology preferred; and/or equivalent experience
• Minimum of 5-7 years of relevant experience
• Experience with both qualitative and quantitative research methods; strong analytical abilities
• Passion for understanding consumer behavior and infusing the voice of the consumer into interactions with business partners
• Curious professional able to adapt to shifting priorities and our evolving organization
• Creative and deductive thinker with the ability to synthesize key insights from multiple sources
• Excellent written and interpersonal communication skills
• Experience programming, fielding, and analyzing survey data via Qualtrics platform preferred
• Experience moderating focus groups and conducting individual interviews preferred

#LI-SV1
#LI-HYBRID 
 

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Pay Transparency

Salary Range:  $110,000 - $135,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 90955