Senior Associate, Experience & Digital Marketing - Business Platform Product Manager

Location Designation: Hybrid - 3 days per week 

Role Overview: 

When you join New York Life, you become part of a company that values growth, collaboration, innovation, and inclusion. You’ll have opportunities to advance your career while developing personally and professionally through a wide range of resources and programs.

We are seeking a Business Platform Product Manager who thrives on collaboration and is energized by using latest Advertising and Marketing Technology to enable modern advisor and consumer experiences.

This role sits at the intersection of business, data, AI, and technology to help define, enable and deliver New York Life’s Digital Experience Ecosystem that provides the foundation for personalized, intelligent digital experiences. Success requires a strong grasp of digital platform delivery, the ability to connect business priorities to execution, and influencing to align cross-functional teams around shared objectives.

What great looks like in this role:

• A proactive, team-oriented problem solver who brings clarity to complexity.
• Shapes and maintains a prioritized, transparent backlog aligned to business objectives.
• Strong delivery discipline, ensuring commitments are met through structured planning, proactive risk management, and transparent communication.
• Balances speed, quality, and stakeholder alignment through facilitation and trade-off decisioning.
• Creates clarity across functions, ensuring the right people are engaged, informed, and empowered to act.

What You’ll Do:

• Marketing Platform Strategy, Architecture, & Roadmap:
• Understand the business strategy and consumer and advisor journeys to identify required platform capabilities needed to enable consistent and seamless experiences.
• Build strong recommendations, with business stakeholders, to shape what is prioritized for investment.
• Proactively assess the ecosystem's capabilities and external vendor landscape to recommend relevant improvement opportunities.
• Develop documentation of business-enabled solution architecture partnering with Technology and AI & Data stakeholders.
• Maintain a clear, prioritized roadmap that connects strategy to delivery and adapts as priorities evolve.

• Digital Platform Backlog Planning & Enablement:
• Partner with Product Managers and Product Designers to understand business priorities and identify platform and capability needs and corresponding requirements.
• Accountable for defining, grooming, and managing the underlying backlog.

• Delivery & Execution Management:
• Partner with Technology and AI & Data teams to lead the delivery process
• Manage sprint planning, feature delivery, and risk escalation, ensuring trade-offs are transparent and data-informed.
• Balance business expectations and technical feasibility through clear communication and proactive alignment.

• User Acceptance & Quality:
• Partner with the UAT team to validate that deliverables meet defined business and user expectations.
• Guide the creation and prioritization of test scripts; support triage, prioritization, and resolution of defects.
• Ensure readiness for deployment through collaboration with key stakeholders.

• Platform & Vendor Collaboration:
• Partner with leaders to facilitate platform evaluations and vendor RFPs as needed, ensuring scalability, cost-effectiveness, and alignment with strategy.
• Influence vendor roadmaps to support evolving business needs and enterprise goals.

What You’ll Bring:

Skills & Competencies

• Foundational understanding of AI and how it can be used to drive modern experiences.
• Direct experience in enabling modern, AI & data-driven MarTech and AdTech platforms and capabilities (e.g., Adobe, Salesforce, equivalent modern platforms).
• Proven ability to document platform and data strategies and requirements to enable delivery of innovative marketing solutions.
• Strong delivery discipline and problem-solving orientation.
• Strong facilitator who drives clarity, consensus, and accountability.
• Ability to manage multiple priorities and navigate ambiguity effectively.
• Strong written and verbal communication skills across technical and business audiences.
• Experience negotiating priorities, and a trusted partner in cross-functional discussions.

Education & Background

• Bachelor’s Degree, or equivalent
• Minimum of 7+ years of relevant experience, with 5+ years specializing in digital product delivery

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Pay Transparency

Salary Range: $97,500 - $143,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.​

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 92980