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Senior Associate, Experience Designer

 

Location Designation: Hybrid - 3 days per week 

 

 

Experience Designer, Senior Associate

Summary: 

  • Full-time
  • New York, NY
  • Hybrid | Onsite 3x/week (Tues-Thurs)
  • Experience and Digital Marketing

 

What makes us stand out:

As an award-winning Fortune 100 Company, diversity and humanity are deeply rooted values in our company culture. We are vocal advocates for a supportive and inclusive work culture that inspires our employees to do meaningful, life-changing work. We believe there is a wealth of knowledge we can learn from one another, and that together, we can enact real-world change.


When you join New York Life, you're joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You'll have the opportunity to grow your career while developing personally and professionally through various resources and programs. If you're ready to channel your creativity and strategic insight into an environment that values impact, we can't wait to welcome you to our team.

 

About the role:

What You’ll Do:


Lead design concepting and detailed design handoff to development

  • Lead experience and interface design for a conversational AI tool, including chatbot UI patterns, conversation flows, and response structure.
  • Drive consistency and quality across the portfolio by leveraging and evolving shared design systems, patterns, and standards.
  • Own information architecture and conversation mapping for the chatbot (intents, topics, follow-ups, fallback states, escalation paths).
  • Design and iterate feedback mechanisms (e.g., response ratings, diagnostic feedback, surveys) to support continuous improvement.
  • Design end-to-end flows for digital products.
  • Translate validated concepts into detailed, production-ready design specifications, including component-level documentation, edge cases, and responsive behaviors.
  • Support UAT, pilot enhancements, and creation of design documentation for development handoff.

Work directly on our AI-powered digital product ecosystem

  • Your role will focus on an AI-powered toolkit to help NYL agents and staff quickly access guidance on suitable sales practices and reduce friction in the new business process.
  • Collaborate with product, engineering, compliance, and SMEs to ensure solutions are usable, feasible, and compliant.
  • Ensure each experience is usable, engaging, and aligned to the broader product strategy.
  • Perform end-to-end design research and discovery activities to inform experience strategy, content, and UX decisions across both our financial education platform and NYL.com.
  • Understand the impact of design across products, using insights to iterate and inform experience improvements.

 

Cross-functional creation and collaboration

  • Partner with cross functional team for delivery: Collaborate with design leadership, product owners, engineering, and implementation teams, driving alignment and decision-making across a large-scale, multi-year implementation and in-year MVP delivery.
  • Contribute to co-creation and workshops: Participate in working sessions and to define and ideate, align stakeholders, and enable confident decisions.
  • Partner with design leadership: Collaborate closely with design, product, and business leadership across NYL to shape project direction, maintain alignment with strategic objectives, and advocate for a cohesive, experience-led vision across teams.

 

You should have:

  • Portfolio **Please include a portfolio or case studies as a document or link with your resume when applying, including any passwords. Please DO NOT use Drop box or other file sharing solution, we cannot access it.**
  • Expert understanding of human-centered design principles, interaction design, visual design, and user experience.
  • A bachelor's in a relevant field such as Design, Interaction Design, Communication Design or a related discipline. Equivalent practical experience will also be considered.

 

What You’ll Bring:


Your design experience:

  • At least 5 years in digital experience design, including a track record of shipping high quality digital designs for consumers and a range of digital product types (e.g., responsive web, apps, portals, etc.)
  • Experience with conversational design and emerging AI design patterns.
  • Experience with designing for in a fast-paced, deadline-driven environment.
  • Understanding of UX principles for responsive web and enterprise tools.

 

Your technical abilities include:

  • A successful track record of shipping digital experience designs in a Scaled Agile (SAFe) environment across a range of front-ends and platforms (e.g., content management systems, low/no-code platforms, framework-based front ends, native apps).
  • Familiarity with technical architecture concepts including service-oriented architecture and micro-services, data models, and front-end programming (e.g., HTML, CSS).
  • Mastery of design and prototyping tools (e.g., Figma, Adobe Creative Suite) and digital whiteboard/facilitation tools (e.g., Figjam, Miro).
  • Ability to collaborate with research and apply insights from qualitative and quantitative feedback.
  • Working knowledge of Agile product development methodologies and software like Jira

 

Your communication style:

  • Adaptable with the ability to bring clarity and structure to ambiguity.
  • Strong communication skills: Ability to leverage your expert communication, presentation, and interpersonal skills with cross-functional teams, stakeholders, and executives.
  • Strong organization and attention to detail.

 

And if you have this, we really want to hear from you:

  • Experience in life insurance, financial services, or other highly regulated industry for complex application or servicing experiences

 

Pay transparency

Salary Range: 

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

 Generous benefits, including:

  • Flexible work arrangements: We’re blending the best parts of both worlds so you can maximize your work experience and gain a better work-life balance
  • Time away: Generous time off plans, holiday schedules, and summer Fridays
  • Extensive health coverage: Medical, dental, vision coverage, and bonus flexible spending accounts
  • Caring support for new parents: Fertility treatments and support, eight weeks paid leave for all parents whether through birth, adoption, foster care, or surrogacy, total parental leave for up to six months, and back-up childcare options
  • Opportunities to prosper professionally and career coaching: Career development, including professional training and development programs, and tuition reimbursement
  • Wellness benefits: On-site amenities, including gym facilities, cafes, and wellness centers
  • Explore our full set of benefits

 

Working at New York Life:

  • Award-winning work culture: We believe that guiding leadership, inclusive values, and deep connections are the backbone of strong communities. That’s why we’ve been named a Top 50 Learning & Development Teams award winner and one of Fortune’s World’s Most Admired Companies.
  • Stability meets the thrill of innovation: Named #1 Employer for Tech Talent in Insurance Industry (The Everest Group).
  • Do good work and do well by others: We received a score of 100 on the Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index.
  • Flex work models: We believe that collaborative thinking can bring forth meaningful real-world change. That’s why we’ve invested in our workforce and our work culture.  We also offer flexible work models (three days in the office) as part of our continued commitment to supporting our employees to do their best work.
  • Purpose-driven & a long-standing legacy in stability: For over 175 years, this commitment to helping others has been at the heart of New York Life. Our purpose-driven mission attracts like-minded talent: people who are passionate about seeing their careers prosper while also doing good for others. Our continued investment and commitment to our company values has proven incredibly successful for our clients, our workforce, and our company.
  • Backed by a world-renowned legacy of giving back: New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation.
  • Our diversity promise: It’s our mission to advocate for the financial security and success of people in every community. This is why we view diversity, equity, and inclusion (DEI) as guiding principles in our brand and our culture. We’ve also been named one of the top 50 companies in Forbes’ 2024 America’s Best Employers for Diversity.
  • Proud partners of NYY, MLB, and USSF: As the official partner of the New York Yankees, Major League Baseball, and US Soccer Federation, you may have the opportunity to work with major sports brands to deliver online and in-stadium experiences for NYL agents and consumers.

 

Our team is striving to revolutionize financial services for our customers and agents/advisors. Every effort impacts millions of people and fuels the dreams of families, the strength of communities, and the stability of generations to come.

Job Level: LEVELPF4

 

Pay Transparency

Salary Range: $100,000-$143,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

 

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

 

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.​

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

 

Job Requisition ID: 93241

About NY Life Insurance Company

Diversity & Humanity–two values that are deeply rooted in the New York Life culture and have laid the foundation for over 175 years of commitment to our employees, agents, policy owners, and the communities where we live and work. At New York Life you become a valued part of a welcoming, inclusive, and caring culture that has a long-standing legacy in stability and growth. The strength of New York Life revolves around our diversified, multi-dimensional business portfolio that goes beyond life insurance, and we want you to be a part of our legacy.

As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You will be part of a diverse team guided by our belief to always be there for each other–providing the support and flexibility to grow and reach new heights while making an impact in the lives of others.

You are our future, and we commit to investing in you accordingly.

Visit our Linkedin to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.

Required Legal Notices – All Candidates Please Click Here


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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