Senior Associate, External Communications


Date: May 16, 2019

Location: New York, NY, US

Company: New York Life Insurance Co


A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It’s a career journey you can be proud of, and you’ll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of



Senior Associate, External Communications – Investments

New York Life is seeking a dynamic PR professional to play a key role in its Corporate Communications team in support of its $550 billion global investments business including its range of investment boutiques.

This person will be responsible for planning and executing an integrated communications strategy for the US retail business, accessed through MainStay Funds and IQ ETFs, supporting growth in key strategies, value add programs and other global solutions.

Key to success will be the ability to quickly cultivate important relationships with internal business partners including the Investments’ chief of staff, marketing, distribution, internal communications, and HR, to support PR programs that brings to life the value New York Life Investments delivers to its third-party clients.

The right person for this promising opportunity must be focused, yet adaptable and agile enough to thrive in a fast-paced and dynamic environment as part of a tight-knit team that supports an award-winning mutual fund and ETF business.

This role reports to the lead External Communications Business Partner for New York Life Investments.


  • Work closely with the lead External Communications Business Partner to support the company’s investments business by developing PR goals and executing on PR strategies, while protecting New York Life’s corporate reputation.
  • Collaborate with internal business partners and supporting agencies to execute a calendar of strategic earned media initiatives that meet the business’ short and long-term business goals.
  • Prepare and accompany spokespeople in all media interviews; produce briefing documents and schedule meetings.
  • Develop and maintain key relationships with top-tier investments media.
  • Maximize the reach and effectiveness of PR campaigns by collaborating with teams across the organization overseeing digital and social media content.
  • Assist with crisis and issues-management, including legal and regulatory issues, M&A and other corporate developments.  
  • Monitor news and trends within the investments and personal finance space to identify, understand and leverage emerging issues.
  • Research and recommend speaking engagements, award opportunities, conferences and other opportunities to showcase the company’s thought leaders, capabilities, and brand. 
  • Manage and coordinate work flow with the PR agency including coordinating monthly reporting.
  • Work with media trainers to develop key messaging for media interviews, presentations, and conferences.



  • Professional with minimum of 5 years media-relations experience, and at least 2-3 years of experience in the asset management space, ideally promoting mutual funds and ETFs.
  • Proven media relations skills and relationships with top-tier investment media including broadcast.
  • Outstanding writing ability and excellent verbal and presentation skills.
  • Ability to multi-task and work under pressure to deliver to multiple deadlines.
  • Be self-motivated.
  • Strong interpersonal skills and a collaborative approach to working with colleagues across corporate communications.
  • Strong project management and organizational skills.
  • Exemplary attention to detail.
  • Demonstrated knowledge and interest in newsworthy investment trends, issues, milestones and events.


  • Bachelor’s degree or higher.





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