Senior Associate, Field Marketing Support


Date: Mar 11, 2023

Location: New York, NY, US

Company: New York Life Insurance Co

Location Designation: Hybrid 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.


New York Life is looking for a highly motivated professional to join our Field & Product Marketing team. This position will play a critical role in supporting New York Life’s field force in successfully utilizing the Digital Marketing tools available for their use. A key responsibility of the individual will be providing support and guidance to help Agents and Recruiters become effective marketers.


What great looks like in this role:

  • Problem solver with strong communication skills who can dissect a problem or concern, ideate on the best answer, and explain the solution in easy-to-understand terms to the end users.
  • Ability to work cross functionally and be a strong partner to other internal New York Life teams who are users or advocates of our digital marketing tools.
  • Creative and user-centric mindset who can work to call out potential problems to improve the quality of the product and experience for field users.
  • Experience and/or understanding of NYL Agency structure.


Key responsibilities include, but are not limited to:

  • Subject Matter Expert on Digital Marketing Tools: Ability to serve as a go-to person for the field with questions on how to use our digital marketing tools
  • Work with internal stakeholders/partners to ensure their understanding of the digital marketing platform(s) and answer any questions/concerns from their team(s)
  • Establish relationships with the field to help strategize a Marketing Plan unique to their business/office
  • Host trainings and webinars to expand the field’s knowledge of Digital Marketing tools
  • Collect and analyze feedback from the field to share with Digital Marketing Product team to influence requirements, features and products
  • Develop content, review to ensure it meets brand standards and the business needs, manage compliance approval and measure performance/impact


Qualifications and Experience

  • Bachelor’s Degree; preferably in Marketing
  • 3-5 years of relevant work experience
  • Intermediate MS PowerPoint and Word skills required
  • Experience with Social Media Platforms (Facebook, LinkedIn and Twitter)
  • Understanding or experience with NYL Agency structure
  • Understanding marketing needs of sales professionals and/or the life insurance industry
  • Experience with Digital Media for Personal Branding a plus
  • Ability to analyze metrics and recommend ways to encourage usage of marketing tools and platforms
  • Ability to understand and communicate the capabilities and applications for marketing platforms



Salary range: $72,500-$107,500 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 88427




Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Field Marketing, Social Media, Product Marketing, Branding, Marketing