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Senior Associate, MarTech Platform & Campaign Innovation Lead

 

Location Designation: Hybrid - 3 days per week 

 

 

 

Level: PF4 | Individual Contributor | RA Marketing Digital Team 

 

This role connects marketing strategy with the technology that powers it. You’ll sit within the RA Marketing Digital Team and serve as the bridge between campaign stakeholders and the platform teams that deliver them. You’ll oversee the roadmap, backlog, and delivery cadence for AEM (websites), DAM (content library), and SFMC (email journeys). Your work will turn marketing needs into clear, actionable plans, guiding execution from idea through delivery. You’ll help ensure campaigns launch faster, platforms scale smarter, and stakeholders stay aligned at every step. 

 

Key Responsibilities:

  • Manage the MarTech platform roadmap and backlog. Collaborate with IT and digital product teams to prioritize work, plan sprints, and lead QA/UAT for releases that support marketing goals. 

  • Translate marketing and campaign strategies into clear, testable user stories with defined acceptance criteria. Ensure alignment across teams and traceability from idea to execution. 

  • Drive adoption of advanced platform features including journey orchestration, dynamic content, automation, and cross-channel integrations. 

  • Pilot and scale innovations such as AI tagging, predictive insights, or dynamic forms to improve advisor engagement. 

  • Keep stakeholders informed through regular updates, risk reviews, and demos that build alignment and confidence. 

What Success Looks Like 

  • Platform enhancements launch on time and support campaign goals 

  • AEM, DAM, and SFMC are stable, scalable, and responsive to evolving needs 

  • Stakeholders feel supported and looped in throughout the delivery process 

  • MarTech is recognized as a driver of business value, not just infrastructure 

  • Work is delivered in sync with campaign cycles, with ownership from backlog to release 

  • Agile practices are used to continuously improve quality, speed, and collaboration 

 

Qualifications:

  • Experience with AEM, DAM, SFMC, or similar platforms 

  • Familiarity with annuities, financial services, or B2B marketing preferred 

  • Experience working in Agile teams or alongside product owners 

  • Proficient in writing user stories and acceptance criteria (e.g., using Jira) 

  • Strong cross-functional communication and planning skills 

  • Comfortable managing dependencies across technical, marketing, and content teams 

  • Technically curious, business-minded, and focused on continuous improvement #LI-JM14

 

Pay Transparency

Salary Range: $124,000-$177,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

 

Please note: This role requires FINRA licensed and/or FINRA Associated Person pre-hire fingerprinting.

 

Company Overview 

At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. 

Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress. 

As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it. 

 

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

 

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.​

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

​Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.

Job Requisition ID: 93315

 

About NY Life Insurance Company

Diversity & Humanity–two values that are deeply rooted in the New York Life culture and have laid the foundation for over 175 years of commitment to our employees, agents, policy owners, and the communities where we live and work. At New York Life you become a valued part of a welcoming, inclusive, and caring culture that has a long-standing legacy in stability and growth. The strength of New York Life revolves around our diversified, multi-dimensional business portfolio that goes beyond life insurance, and we want you to be a part of our legacy.

As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You will be part of a diverse team guided by our belief to always be there for each other–providing the support and flexibility to grow and reach new heights while making an impact in the lives of others.

You are our future, and we commit to investing in you accordingly.

Visit our Linkedin to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.

Required Legal Notices – All Candidates Please Click Here


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
Job Segment: Social Media, Recruiting, Quality Assurance, QA, Outside Sales, Marketing, Human Resources, Quality, Technology, Sales

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