Senior Associate, Marketing Business Planning Manager

Location Designation: Hybrid - 3 days per week 

Business Unit Overview 

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities.

Role Overview:  

New York Life Marketing is seeking a digitally fluent, detail-oriented, and execution-focused Business Planning Manager to support the structured planning of complex, cross-functional programs—many of which include the delivery of digital products.

Reporting to the Head of Marketing Business Planning, this role works at the intersection of business strategy and delivery execution. You’ll work alongside subject matter experts to translate program strategies into defined work scopes, build delivery plans, proactively identify decisions and tradeoffs, and help keep work on track across business, product, data, engineering, and corporate teams.

This is a hands-on coordination and planning role—ideal for someone who is organized, proactive, and eager to help teams move work forward efficiently and effectively.

What You’ll Do:  

Program Planning

• Support the translation of strategic goals into clear work deliverables and execution plans—including work breakdowns, roadmap, delivery plans, team roles, and measurable outcomes.
• Help organize and structure cross-functional workstreams to ensure alignment with goals, feasibility, and timing.
• Collaborate with Business, Product Managers, Product Owners, Design, Engineering and Data leads to build clear, actionable plans for associated digital products and capabilities.
• Develop and maintain integrated delivery plans that coordinate dependencies, timing, and key milestones.
• Proactively identify decisions needed and tradeoffs. Partner with peers and leaders to facilitate required discussions.
• Track execution by monitoring progress, surfacing risks or blockers, facilitating mitigation discussions, and documenting decisions and next steps.

Digital & Product Fluency

• Apply working knowledge of Agile workflows and digital product delivery stages.
• Coordinate across product, design, data, and engineering to ensure delivery work stays aligned with business needs.
• Track digital deliverables to ensure they are clearly defined, scoped, and integrated into overall plans and timelines.
• Participate in team discussions to help prepare for upcoming sprints, support MVP scoping, and align on planning details.

Cross-Functional Collaboration & Support

• Build collaborative working relationships with team members across Business, Product, Engineering, Data, and other corporate functions.
• Help facilitate working sessions, follow up on action items, and bring clarity to planning documents and next steps.
• Support the operating cadence for planning check-ins, risk reviews, and status updates.
• Keep team members aligned by maintaining up-to-date plans, documentation, and shared trackers.

What You’ll Bring:  

• Bachelor’s degree and/or equivalent experience.
• 5+ years of experience in program coordination, digital delivery support, or business operations.
• Comfortable supporting complex programs that involve digital workstreams and cross-functional teams.
• Familiar with product and delivery concepts like Agile, backlogs, sprints, MVPs, design, etc.
• Strong communicator—organized, reliable, and able to follow through on plans and action items.
• Skilled at using project tools like Workfront and Jira.
• Curious, coachable, and excited to work in a collaborative, fast-paced environment.

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Pay Transparency

Salary Range:  $108,000 - $130,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 90907