Senior Associate, Marketing Manager

Location Designation: Hybrid - 3 days per week 

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities. 

Role Overview: 

The Solutions Marketing Manager will be responsible for supporting the message development and positioning of New York Life’s Disability Income Solutions; supporting the creation of content, helping drive integrated go-to-market plans for these solutions; supporting the execution of new product launches, and collaborating with key stakeholders to tell the story of NYL solutions with strong packaging, messaging, and communications in a highly relevant way for our target market segments. This role will partner with the agent sales distribution and strategy teams to educate, inform, and encourage the adoption of marketing programs, initiatives, and tactics to enable sales growth and support agent productivity, as well as meet client needs. This position will report up through Corporate Marketing but will work closely with both product development and Agency sales/strategy teams.

What You’ll Do:

• Responsible for developing actionable sales ideas and innovative and effective marketing materials, seminars, tools, etc. to support the sales of Disability Income Solutions products.
• Supports the development of the Individual Disability Insurance (IDI) marketing plans and tactics through consultation and collaboration with Marketing leaders, Agency sales and strategy teams and product leaders.
• Will typically work in collaboration and consultation with the IDI product manager and cross-functional marketing teams to support and develop the product positioning strategy, go-to-market plans, and product launch execution.
• Assist marketing leaders in the development of product-related stories and messages in alignment with the brand messaging framework.
• Conduct ongoing review and assessment of existing product support materials to ensure effectiveness, timeliness, and appropriateness, with recommendations for improvement.  This also includes monitoring and ensuring that materials are kept current for compliance purposes and are updated or revised to ensure adherence to compliance standards.
• Collaborate across Corporate Marketing to ensure there is integration of marketing campaigns and resources to optimize market execution.
• Proactively identify, monitor, and analyze competitors' products, sales focuses, and marketing strategies in the disability insurance space to identify opportunities.

What You’ll Bring:

• Strong business acumen with the ability to work well in scenarios with ambiguity
• Ability to successfully manage several projects concurrently through completion
• Ability to navigate across multiple functions to establish buy-in and sign-off
• Critical thinking and capacity for original thought
• Communicate effectively to motivate, and influence people
• Strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
• Innovative and creative mindset for initiating new ideas
• Ability to interpret key data elements to identify opportunities across the positioning strategy, consumer segments, etc.
• Excellent written and verbal communication skills
• Understanding of consumer needs and implications to business strategies, with ability to interact with sales teams
• Strong planning, project management skills
• Ability to understand the impact of decisions on other areas of the business
• Strong objection handling and conflict management skills
• Ability to develop, create and identify needed marketing collateral
• 3-5 years of product or financial solution marketing experience, preferably related to life insurance and disability products including individual and group disability, employee benefit market, LTC market, and insurance industry
• Relevant industry experience creating, developing, and implementing successful marketing plans that engage new prospects, accounts, and customers; leveraging a range of tactics and technologies; and supporting transactional and enterprise business
• Strong company knowledge; understands the inner workings of an organization, including its structure and politics; previous sales or sales enablement experience a plus
• Bachelor’s degree required, preferably in business, marketing, or related field

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Pay Transparency

Salary Range:  $95,000-$130,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 91192