Senior Associate, Media Planner


Date: Feb 24, 2023

Location: New York, NY, US

Company: New York Life Insurance Co

Location Designation: Hybrid 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



This position is an individual contributor with deep organizational and planning expertise to manage the coordination and monitoring of media campaigns and budget across internal/external stakeholder partners, internal media channel managers, and media AOR.   Our campaigns range from upper funnel brand and sponsorships, cultural campaigns, to performance driven ROI in support of generating awareness, consideration, and incremental sales opportunities for our 12,000 agents.  We are looking for someone who is highly knowledgeable on all digital and traditional media outlets including linear TV, CTV, paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms.  This position works closely with our Agencies, Brand, Digital Content, Web Properties, Analytics, Creative, and Consumer Insights teams.


Responsible For:

  • Coordinating, implementing, and monitoring media campaigns between all internal and external stakeholders
  • Manage highly complex and fluid annual budget, POs, and finance with media AOR and internal Finance teams
  • Compile and provide creative needs/specs for media campaigns
  • Create and manage master media campaign calendar and delivery dates
  • Help create and implement processes to improve efficiency of day to day tasks carried out by media managers and media AOR
  • Lead external media agency team to create, forecast, and execute media plans based on growth strategies
  • Partner closely with the media AOR to ensure timing, deadlines, and deliverables are documented and achieved
  • Responsible for collaboration with martech on advertising technology platform vetting, onboarding, and project management
  • Collaborate with other internal Media Managers on cohesive full funnel media strategies
  • Remaining abreast of industry updates



  • Bachelor’s degree required
  • 5-7 years' experience in the media planning landscape required
  • Strong competency and knowledge in developing and running multi-channel media campaigns within TV, CTV, Audio, Video, Display, Social, and SEM with various buying methodologies (CPM, CPC, and CPA), etc.
  • Deep hands on knowledge and experience with planning, buying, and optimizing on media buying and selling
  • Must be highly organized and able to coordinate many moving pieces and people at one time
  • Ability to manage projects across multiple stakeholders
  • Skilled in creating and presenting plans and test strategies
  • Advanced Microsoft Excel and PowerPoint capabilities

SF: LI - LS1




Salary range: $105,000 - $ 125,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 88517




Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Media, Project Manager, Social Media, SEM, Advertising, Marketing, Technology