Senior Associate, Strategic UX Designer (GTO)

Location Designation: Hybrid - 3 days per week 

Group Benefit Solutions delivers comprehensive insurance and absence management solutions for mid-sized and large companies. Our work fosters a healthier, happier, and more secure workforce, contributing to New York Life’s legacy of being there when we’re needed most. Here, you'll design, implement, and support these solutions directly impacting employees’ lives. At our core, we provide financial security and peace of mind to people through our absence, accident, disability, voluntary benefits, and life insurance solutions. Click here to learn more about Group Benefits solutions.

Alternate locations: New York, NY (New York); Chattanooga, TN (Tennessee); Philadelphia, PA (Pennsylvania)

Role Overview:  

Are you a visual thinker, systems designer, and strategic storyteller? New York Life GBS is seeking a Strategic UX Designer to help shape the look, feel, and flow of future-state customer, employee, and operational experiences. In this role, you'll translate strategic concepts into intuitive prototypes, bring transformation visions to life, and ensure user-centered design remains at the heart of GBS’s evolution.

What You’ll Do:

Experience Visualization & Prototyping

• Develop wireframes, prototypes, and service blueprints that illustrate future-state processes, platforms, and journeys.
• Create experience frameworks that clarify workflows, user touchpoints, and how experiences evolve through the transformation roadmap.
• Validate design feasibility by collaborating with transformation leaders and product teams.
• Align design outputs with enterprise strategy, technical strategy, and user needs.
• Proficient in design tools such as Figma, Vibe Coding, and rapid prototyping with modern platforms like Figma AI and Adobe.

User Research & Feedback Integration

• Plan and conduct user research, usability sessions, and concept walk‑throughs.
• Analyze qualitative insights to refine designs, surface pain points, and inform experience direction.

• Create an ongoing feedback program that utilizes process and task mining, as well as A/B testing.

Multimedia & Digital Communication

• Translate complex transformation concepts into engaging, easy‑to‑understand digital storytelling artifacts, such as:
• Microsites and landing pages
• Short-form video and motion graphics
• Experience blueprints, infographics, and visual narratives
• Collaborate with communication specialists to ensure consistent and compelling message delivery across channels.

Cross‑Functional Collaboration

• Partner with strategy, change, engineering, and PMO teams across the Growth Transformation Office.
• Support alignment and visioning meetings with high-quality visual assets and scenario demonstrations.
• Act as the voice of the user — ensuring human-centered design principles shape transformation decisions and outcomes.

What You’ll Bring:  

Design & UX Expertise

• Proven experience in UX design, interaction design, or service design roles.
• Proficiency with industry-leading design tools (Figma, Adobe XD, Sketch, InVision).
• Strong ability to create prototypes, user flows, wireframes, and interaction models.
• Understanding of design thinking, service design, and human-centered methodologies.

User Research & Insight Synthesis

• Experience conducting interviews, usability tests, and concept evaluations.
• Ability to translate research into actionable design recommendations and strategic insights.

Multimedia & Digital Production

• Skill in producing visual and multimedia content using Adobe Creative Suite, animation tools, or digital storytelling platforms.
• Ability to craft clear, compelling narratives through webpages, videos, and digital collateral.

Soft Skills

• Strong communicator skilled at translating complex concepts into intuitive visuals.
• Collaborative, flexible, and comfortable in fast-paced, cross-functional environments.
• Strategic thinker able to balance user needs with business goals and technical feasibility.

Success Measures

• Clear and compelling visualization of transformation experiences that drive alignment across the organization.
• Prototypes and interaction models that shape experience, process, and technology design decisions.
• High-quality user insights that guide direction-setting and validate future-state concepts.
• Engaging digital communications that inspire stakeholder understanding, confidence, and advocacy.

** We are open for a fully remote schedule for candidates located in Iowa. **

Location & Work Model

Hybrid setup with flexibility to work remotely for Iowa candidates. There is expected occasional travel to New York, Philadelphia, or other strategic collaboration locations.

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Pay Transparency

Salary range: $100,000 - $143,000 (New York City, Philadelphia) // $100,000 - $128,000 (Chattanooga, Iowa) 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications, and job location. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits 

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Diversity Promise 

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

​Job Requisition ID: 93414 

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