Senior Associate, UX Content Strategist, AI & Consumer Experiences

Location Designation: Hybrid - 3 days per week 

Senior Associate, UX Content Strategist, AI & Consumer Experiences

New York Life is evolving its consumer digital ecosystem to better serve prospects and clients across awareness, education, and decision-making journeys. NYL.com serves as a primary entry point, but consumer engagement increasingly spans multiple digital touchpoints and is shaped by AI-driven search and discovery behaviors.

We’re seeking a Content Strategist, AI & Consumer Experiences to drive content strategy across NYL.com and broader consumer digital journeys. This is a strategic role focused on building structured, scalable content that reinforces trust & expertise, and supports discoverability and cohesive consumer experiences in a changing AI landscape.

You’ll partner closely with Content Strategy Lead, Design, Marketing, Product, Research, Analytics, SEO, and Compliance to ensure consumer content is aligned, performance-driven, and future-ready.

Key Responsibilities:

Consumer Experience Content Strategy

• Define and evolve content strategy across NYL.com and other consumer and client-facing digital journeys and ensure cohesion across experiences.
• Map and structure content across awareness, consideration, and conversion stages to reduce friction and improve clarity.
• Establish strategic frameworks for core product/solution pages, FAQ libraries, and campaign landing experiences.
• Establish content patterns and page-level frameworks that support intuitive navigation and decision-making.
• Ensure messaging and interaction logic remain consistent across consumer digital touchpoints.

AI & Search-Driven Discoverability

• Execute AI-driven discoverability strategy and translate it across NYL.com & consumer experiences, including adapting to generative search and AI Overviews.
• Shape structured content and schema approaches that improve how consumer content is organized, surfaced, and interpreted in search and AI-driven environments.
• Partner with Analytics to evolve performance models beyond traditional keyword metrics.
• Future-proof consumer content for emerging search behaviors and AI-mediated discovery.

Structured Content & Governance

• Develop scalable content models that support reuse, modularity, and clarity across digital consumer experiences.
• Align consumer content structures with enterprise taxonomy and structured content standards.
• Identify and reduce duplication or fragmentation across pages and journeys.
• Lead content modernization efforts to improve clarity, consistency, and performance.

Cross-Functional Collaboration

• Partner with Content and Design colleagues to ensure content supports intuitive page layouts and interaction flows.
• Collaborate closely with Product and Marketing to align brand and experience-level messaging and priorities
• Work with Authoring & Enablement to implement structured and reusable content systems and publishing workflows
• Participate in Compliance and Legal reviews to ensure consumer-facing content meets regulatory standards.

What Success Looks Like

• Consumer content demonstrates measurable improvements in visibility, engagement, and conversion and is discoverable across traditional search and AI-driven search.
• Digital experiences reinforce trust and transparency at key decision points.
• Content journeys consistently communicate New York Life’s full breadth of solutions, beyond just life insurance.
• Content architecture supports deeper understanding of financial planning topics and product options.
• Digital consumer experiences reinforce credibility, transparency, and long-term trust.

Qualifications

Experience

• Minimum 3+ years of experience in content strategy, digital product content, UX writing, or structured content architecture.
• Experience working within cross-functional digital product or experience teams.
• Demonstrated experience shaping content systems across complex, multi-page digital experiences.
• Experience supporting search-driven or AI-influenced digital environments.
• Experience in financial services or other regulated industries strongly preferred.
• Strong stakeholder management and collaboration skills across Design, Research, Product, Marketing, Analytics, and Compliance.

Technical Expertise

• Strong understanding of content modeling, structured content systems, and taxonomy principles.
• Familiarity with schema markup and machine-readable content frameworks.
• Experience working within CMS environments and structured content workflows.
• Ability to interpret analytics and behavioral data to inform content decisions.
• Understanding of accessibility standards and inclusive design principles.
• Proficiency with design tools such as Figma and collaborative digital product workflows.

Please include a project portfolio or work examples as a document or link with your resume when applying. If sharing a portfolio link, please include the password if applicable**

Pay Transparency

Salary Range: $90,000-$128,500 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.​

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

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Job Requisition ID: 93607