Senior Web Product Manager


Date: Oct 7, 2021

Location: New York, NY, US

Company: New York Life Insurance Co


When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.




Role Summary

The Senior Web Product Manager plays a critical role in producing integrated and effective digital solutions on to support recruiting and consumer prospecting initiatives.


In collaboration with the Director of Digital Product Management, this web product manager will guide projects and initiatives from conception to launch – to drive results for key marketing program goals.


This role is responsible for seamlessly launching products with performance objectives that align to key marketing goals and tracking performance metrics.


Key Responsibilities

Roadmap Development & Delivery

  • Manage project plans and schedules for flawless delivery of experiences
  • Maintain roadmap and backlog of products that align to cross-functional marketing programs
  • Lead discovery sessions, gathers requirements, and assist in strategy development of new web experiences
  • Provides industry experience to solve complex digital challenges and makes strategic decisions to achieve program goals


  • Collaborate across the organization to enable digital experiences that contribute to the overall success of our consumer and recruitment marketing programs
  • Work with a cross-functional team of UX, UI, SEO, content, and other key stakeholders to develop web experiences and ongoing website enhancements
  • Deliver presentations and communications for leadership across the organization (including the executive staff) on key product enhancements
  • Anticipates changes within the digital marketing and insurance industry, and recommend solutions /enhancements for future web optimizations

Analytics and Measurement

  • Work with internal performance analytics team to report on key performance and insights that inform web enhancements
  • Work with internal / external teams to develop, conduct and assess online user tests to identify future enhancement opportunities
  • Work with internal / external stakeholders to develop, conduct, and assess onsite testing strategies (AB, Multivariate, and targeted experiences) 


Basic Requirements

  • Bachelor's degree
  • 4+ years of experience building end-user consumer products
  • In-depth knowledge and/or breadth of experience web product management (UX, UI, Content, SEO, HTML, coding principles, etc.)
  • Experience with managing multiple projects in a fast-paced deadline-driven environment
  • Proven track record delivering large-scale web programs at a Fortune 500 company
  • Understanding of offsite and onsite testing best practices, and how to leverage output to develop future feature enhancements
  • Competence to use data and consumer insights to make strategic decisions
  • Ability to anticipate market or business issues and recommend improvements / enhancements
  • Conceptual and innovative thinking to develop solutions for unique and complex problems with track record of making sound business decisions
  • Demonstrates leadership with a team first mentality and the ability to build cross-functional relationships
  • Experience with AEM, Vignette, or other CMS systems
  • Strong presentation and communication skills. Ability to communicate complex ideas with others (all levels) and persuade audience to align to a single strategic point of view



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by our Foundation. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 83363




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