Vice President, Head of Retail Annuities Marketing


Posting Date: Feb 24, 2024

Location: New York, NY, US

Company: New York Life Insurance Co

Location Designation: Hybrid - 3 days per week 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



Our dynamic and rapidly growing Retail Annuities (RA) department is seeking an experienced professional to join our Retail Annuities leadership team as the Vice President and Head of Marketing. As a key strategic driver, you will be responsible for developing and executing comprehensive marketing strategies that align with RAs overall objectives. The successful candidate will lead a talented marketing team and play a pivotal role in elevating our engagement with third-party financial advisors, driving annuity consideration and sales, and fostering innovation in our marketing initiatives. 


Key Responsibilities:

  1. Strategic Planning: Develop, implement, and refine a forward-thinking marketing strategy aligned with RA’s strategic imperatives and key objectives.
  1. Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a culture of collaboration, creativity, and excellence.
  1. Product Positioning: Define and execute product positioning strategies to differentiate our offerings in the market, ensuring a compelling and competitive value proposition.
  1. Campaign Development: Conceptualize and execute innovative and impactful marketing campaigns to drive NYL annuity awareness, advisor interest and retention, and revenue growth.
  1. Digital Marketing: Lead digital marketing efforts, including website, email marketing, social media, and other digital channels to maximize reach and advisor engagement.
  1. Market Research: Conduct market research to identify trends, competitive landscape, and customer needs, translating insights into actionable strategies.
  1. Process Improvements: Identify and implement process improvements within the marketing department, optimizing workflows, and enhancing efficiency. 
  1. Performance Metrics: Monitor and drive the team toward key performance metrics to evaluate the success of marketing campaigns and initiatives, adjusting strategies as needed.
  1. Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources for maximum impact and return on investment.
  1. Cross-Functional Collaboration: Collaborate with other departments, including sales, product development, and operations, to ensure marketing strategies align with overall business objectives.



  1. Educational Background: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  1. Experience: Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role.
  1. Industry Knowledge: Proven experience in marketing within financial services with a deep understanding of financial advisor and consumer behavior, market trends, digital marketing, I and competitive landscape. Annuities and retirement knowledge are a plus.
  1. Leadership Skills: Demonstrated success in leading and developing high-performing teams.
  1. Strategic Thinker: Ability to think strategically and develop innovative marketing strategies that drive business results.
  1. Marketing Technology: understanding/following digital best practices and emerging technology. 
  1. Analytical Skills: Strong analytical and data-driven decision-making skills, with the ability to use data to inform and support marketing strategies.
  1. Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate and present to both internal and external stakeholders.
  1. Adaptability: Comfortable working in a fast-paced and dynamic environment, with the ability to adapt to changing priorities.


If you are a results-driven marketing leader with a proven track record of success, we invite you to apply for this exciting opportunity to shape the future of our Retail Annuities marketing efforts. 






Salary range: $225,000-$275,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 89957




Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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