Corporate Vice President, Marketing Communications 83852

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Date: Sep 9, 2021

Location: Remote, CT, US

Company: New York Life Insurance Co

 

When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.

GBS2021

 

 

ROLE DESCRIPTION:

Develop and manage external communication strategy, drive message continuity across all communications and channels, and drive efficiencies in process, volume, etc. for New York Life Group Benefit Solutions. Create and implement human-centered messaging approach across the organization, create new concepts, content and assets across multiple channels, (e.g. social media, email, direct mail, print/collateral, and internet/digital marketing) that deliver a positive experience for employers, employees and producers in alignment with business priorities and goals. 

 

RESPONSIBILITIES:

  • Develops and leads communication center of excellence including the management of GBS Communication Committee to capture and calendar all external communications; refinement, batching and sequencing of communications, ensuring the delivery of meaningful, easy to understand human-centered communications that are relevant and timely.
  • Creates employer and employee-facing content and assets that enhance client experience, build relationships/drive loyalty, and increase brand visibility, including but not limited to new solution and service enhancements, business updates, environmental (e.g. pandemic, natural disasters), regulatory information, emails, website messaging, and other messaging as needed.
  • Works with Marketing strategy teams, distribution, operations and solution partners to develop and execute strategic direction, test objectives, create assets and manage go-to-market timelines.
  • Ongoing engagement with multiple matrix partners identifying needs, prioritizing deliverables, overseeing and/or managing through to execution, capturing and applying learnings.
  • Collaborates with others and writes copy, layout, and design. Evaluates concept performance results and conducts retrospective reviews to understand drivers of successes and failures. Interprets data to modify control and test positions and reacts to results quickly by applying learnings, directing or re-directing strategy and/or execution within short time frames and adhering to development schedules.
  • Applies deep understanding of employer and employee journeys and experiences, solutions, call-to-action, campaigns, operational processes, and broader enterprise strategic objectives to rewrite and/or redesign service communications that enhance employer and employee experience, promote the New York Life Brand, deepen employer and employee loyalty, remove friction points, increase employer and employee understanding and drive desired outcomes, with a focus on operational efficiencies.
  • Identifies opportunities for development efficiencies by creating reusable content across assets as appropriate; acts as the champion for the employer and employee.
  • Serves as a brand ambassador for GBS in the operational communications capacity, ensures adherence to brand standards as they apply to brand voice, design, and experiences.
  • Works closely and partners with SMRU/Compliance to understand and negotiate copy revisions. Establishes quick, thoughtful work-around solutions to copy and format challenges as needed to secure approval while maintaining the integrity of the creative. Documents all SMRU/Compliance and other internal reviews on a continuing basis. Addresses the relevance of all requested changes and challenges of those that do not fit the strategic objective of the concept.
  • Proposes concepts to cross-functional teams, strategy groups, marketing leadership, and operations partners. Interacts with partners for concept presentation and content approval process.
  • Proactively communicates creative or delivery/timeline challenges to internal clients and Marketing leader.

 

QUALIFICATIONS:

  • Bachelor’s degree in Communications, Marketing, or English required.
  • 10 years’ experience in writing and producing communications for B2B/C, including execution of marketing strategy to concept development.
  • Proven program and people management skills.
  • Proven copywriting and presentment experience required.
  • Above average level of experience working with internal and external agencies, internal partners, and vendors.
  • Must possess strong interpersonal communication (both oral and written), time management, organizational and planning and negotiation skills.
  • Demonstrated analytical competencies; ability to sort collected data and disseminate and apply to or redirect approach.
  • Strong self-starter, proactive problem-solver, familiar and comfortable with fast-paced, timeline-driven work environment and highly efficient at multi-tasking.
  • Highly proficient with Adobe Creative Cloud and Microsoft Office applications
  • Ability to work effectively in a dynamic, rapidly changing, and sometimes ambiguous team-based environment across multiple functions and in support of diverse buying groups and geographies
  • Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations. Must be able to prioritize and balance needs with business and corporate objectives
  • Ability to work in a fast-paced deadline-driven environment, and juggle multiple, sometimes competing, priorities and requirements cutting through the clutter to deliver impactful and efficient results
  • A results-driven mindset with focus on organization, efficiencies, and problem solving
  • Driven, compassionate and curious with superior taste and creative instincts
  • An understanding of production technologies
  • Ability to see larger picture and make connections as to how strategies/messaging and tactics work together

 

 

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by our Foundation. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

Job Requisition ID: 83852

 

 

 


Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury

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