Creative Designer


Date: Feb 21, 2023

Location: Remote, PA, US

Company: New York Life Insurance Co

Location Designation: Remote 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.





Reporting to the New York Life Group Benefits Solutions (NYL GBS) Creative Director, this role is responsible for the delivery of timely, relevant, modern, and impactful content and design that supports business and marketing strategies. The right candidate will integrate the latest technology and trends to create visually compelling and impactful material that is simple to understand and always on brand.


To be effective in this role, the candidate must be an exceptional creative thinker with a strategic and tactical mindset and the ability to plan, coordinate and execute programs in collaboration with teammates and partners. The right candidate must be a problem solver that is results-driven, organized, efficient and can thrive in a dynamic, sometimes ambiguous and fast paced environment.




  • Develop, design, and execute exceptional content that surprises and delights while solving for the identified business need. This includes B2B and B2C for a variety of media – including brochures, flyers, presentation material, email, landing pages, video content, social media, and newsletters.
  • Produce concepts that push past the expected while remaining true to the strategic direction and the brand.
  • Bring concepts to life through flawless execution and escalate potential risks or barriers to program managers and help support resolutions.
  • Ensure consistency of voice and design across deliverables.
  • Have a strong understanding of digital tools and technology, as well as a commitment to staying informed on trends and new developments in digital media and content creation.
  • Consult with internal client partners on tactics and strategic objectives to inform clear design direction while identifying meaningful opportunities to innovate.
  • Partner with the Creative Director, Brand Team and other key stakeholders to ensure programs are delivered in compliance with all applicable policies and guidelines.
  • Accountable for developing and delivering to production schedules and cost estimates. Provide tactical support including proof reading and quality control across marketing material.
  • Become a subject matter expert on all things Group Insurance.
  • Demonstrate New York Life values, including teamwork and enterprise view, and drive a high-performance culture.



  • Bachelor’s degree or equivalent experience.
  • Minimum of 3-5 years in creative advertising with specific experience developing and executing print collateral, digital communications, and general advertising material.
  • Previous experience working in Group Insurance preferred.
  • Driven, passionate and curious with superior creative instincts and strong design and layout aesthetics while following brand standards.
  • Proficiency using standard design applications to produce marketing material (InDesign, Illustrator, and Photoshop, Microsoft Office Suite).
  • Knowledge of html coding specifically for email development required (Dreamweaver).
  • General understanding of website development. CMS/HTML/CSS/ UI/UX a plus.
  • Experience with motion graphics or video editing preferred (After Effect, Premiere).
  • Ability to work in a fast-paced deadline-driven environment while juggling multiple, sometimes competing priorities, and cutting through the clutter to deliver impactful results.
  • Highly organized, collaborative, innovative, creative, excellent communicator that seeks ‘out of box’ solutions.
  • Ability to make connections as to how strategies/messaging and tactics work together.
  • An excellent communicator with a positive attitude and stellar listening, analytical problem-solving and storytelling skills.
  • Working knowledge of print production technologies and techniques.
  • Tuned-in to social media, mobile and emerging technologies as-well-as design trends.
  • Ability to influence direction and action.
  • Goal oriented and personally accountable, resourceful, self-directed and motivated.
  • Must provide a strong online portfolio that demonstrates high-caliber design for print and digital outputs.






Salary range: $82,500-$122,500 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.


Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 88644






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