Senior Associate, Digital Advanced Analytics - Front End Lead


Date: Jul 28, 2022

Location: Remote, NY, US

Company: New York Life Insurance Co



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



New York Life’s protection-first advice and guidance methodology takes a holistic approach to providing sound financial advice. We use a unique, outcome orientation approach that’s delivered with genuine care, designed to offer our clients real peace of mind.


Our new GuideMe platform is the digital planning tool that helps our agents bring this approach to life. It’s designed to modernize our agent case design and presentation abilities in a way that meets the evolving expectations of modern consumers.


The platform MVP allows new agents to facilitate life protection-focused client conversations through a simplified, digital process. Current capabilities include a module to position New York Life and the agent, a detailed fact finder / discovery process, and a life layer solution.


The early field results and feedback on GuideMe have been very positive. GuideMe reduces case design steps and training needs, keeps appointments on track, and helps build agent confidence by providing guardrails for a conversational appointment flow. We’re seeing early evidence that agents who use GuideMe are more effective as a result.


We have ambitious plans for GuideMe in 2022 and beyond. Next up is the first version of an accumulation-focused module to GuideMe. And, we have a robust roadmap for the future, including experiences that cover an expanded number of New York Life products (in both protection and accumulation) and cater to a wider range of increasingly sophisticated agent practices.


The New York Life product suite is already a critical component of delivering the GuideMe experience to consumers. The importance and sophistication of the role NYL products play in GuideMe is only going to increase as the platform scales. We’re looking to add an Advanced Analytics position to understand the needs of Agency management and collaborate with the team on our efforts for tracking progress towards business objectives, delivering insights on usage, clickpath, adoption, business impact, etc.


Role Overview

  • Analyze and interpret data in line with the business goals
  • Serve as the bridge between data and business insights
  • Leverage emerging technologies and use analysis to connect people data to business performance data to generate and uncover relevant, actionable insights
  • Develop solutions to measure usage of the platform, business value, user clickpaths and deliver insights for a wide array of customers that enhance the customer experience and help drive the GuideMe product strategy
  • Provide timely information to support senior leadership in decision making and measuring the business impact of GuideMe to a wide range of people in the organization
  • Conduct research into data issues and reports as required



  • Bachelor’s Degree
  • Minimum 5-7 years of relevant experience
  • 5+ years of experience in digital analytics, digital marketing analytics, and/or eCommerce analytics
  • 3+ years of experience with Big data tools (Hadoop, Hive, Impala, Spark, etc.) is preferred
  • 3+ years’ experience in Python, or R, SQL, SAS or similar
  • Experience working with Salesforce, Omniture/Adobe Digital Marketing Suite, Google Analytics or similar 
  • Experience in statistical models, Proficiency with data and statistical calculations
  • Expert in digital analytics and product analytics
  • Ability to work in white space environment
  • Ability to deep dive into user behavior and performance
  • Proven track record of problem solving based on digital analytics and product analytics



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 86534




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