Senior Associate, Digital Data Analyst/Architect


Date: Jan 15, 2023

Location: Remote, any state, US

Company: New York Life Insurance Co

Location Designation: Remote 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



New York Life’s protection-first advice and guidance methodology takes a holistic approach to providing sound financial advice. We use a unique, outcome orientation approach that’s delivered with genuine care, designed to offer our clients real peace of mind.

Our new GuideMe platform is the digital planning tool that helps our agents bring this approach to life. It’s designed to modernize our agent case design and presentation abilities in a way that meets the evolving expectations of modern consumers.


The platform MVP allows new agents to facilitate life protection-focused client conversations through a simplified, digital process. Current capabilities include a module to position New York Life and the agent, a detailed fact finder / discovery process, and a life layer solution.

The early field results and feedback on GuideMe have been very positive. GuideMe reduces case design steps and training needs, keeps appointments on track, and helps build agent confidence by providing guardrails for a conversational appointment flow. We’re seeing early evidence that agents who use GuideMe are more effective as a result.

We have ambitious plans for GuideMe in 2022 and beyond. Next up is the first version of an accumulation-focused module to GuideMe. And, we have a robust roadmap for the future, including experiences that cover an expanded number of New York Life products (in both protection and accumulation) and cater to a wider range of increasingly sophisticated agent practices. 

The New York Life product suite is already a critical component of delivering the GuideMe experience to consumers. The importance and sophistication of the role NYL products play in GuideMe is only going to increase as the platform scales. We’re looking to add a Digital Analyst (PF4) to the team to understand the needs of Agency management and collaborate with the team on our efforts for tracking progress towards business objectives, delivering insights on usage, clickpath, adoption, business impact, etc.


Major Responsibilities:

  • A proven track record of problem solving based on data driven analytics and product analytics. 
  • Focused on analyzing and interpreting data in line with the business goals. Effectively serves as the bridge between data and business insights.
  • Provide structural recommendations and oversight of future data models. 
  • Help drive the GuideMe product strategy by designing data models and ensuring they are extensive to support business questions. 
  • Ensure that business requirements are translated into warehouses as requested in the form of new data flow.
  • Ensure data model optimization, standardize templates and implement metadata, Business Glossary and Data Lineage. 
  • Provide timely information to support senior leadership in decision making.
  • Leverage emerging technologies and use analysis to connect people data to business performance data to generate and uncover relevant, actionable insights. 
  • Conduct research into data issues and reports as required.



  • Bachelor's Degree in Business/Computer Science/IT or related field preferred
  • 5-7 years of relevant experience
  • 5+ years of experience in data analytics, digital marketing analytics, and/or eCommerce analytics with experience in financial service industry (Life insurance products and business knowledge preferred)
  • 3+ years’ experience Data visualization tools, Data Management tools, Cloud Data Architecture, SQL, Python, or R, SAS or similar
  • 3+ years of experience with Big data tools (Hadoop, Hive, Impala, Spark, etc.) is preferred 
  • Experience working with Salesforce, Omniture/Adobe Digital Marketing Suite, Google Analytics or similar  
  • SQL, Data visualization tools, Data Management tools, Cloud Data Architecture, Web Analytics Tools (e.g.,. Adobe Analytics)  



Salary range: $82,500-$122,500 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 87950




Job Segment: Data Analyst, Data Architect, Database, Social Media, SQL, Data, Technology, Marketing