Client Marketing Senior Associate #84876


Date: Nov 13, 2021

Location: Tampa, FL, US

Company: New York Life Insurance Co


When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.




The Client Marketing Senior Associate will serve as a market and client segmentation expert, experienced at leveraging consumer data insights and market intelligence to size opportunities and recommend the targeting strategy and plan for delivering client expansion/retention/advocacy marketing programs that meet or exceed marketing goals. This role identifies and recommends market and customer micro-segments, key triggers, and assesses likely conversion rates based on prior history to inform marketing investment decisions. The Client Marketing Senior Associate must also understand how to work with customer data and play an important role in influencing the marketing data roadmap.


Responsibilities include, but are not limited to:


  • Identify, evaluate, and recommend deployment of highly targeted and effective marketing campaigns in close partnership with senior leadership and campaign managers
  • Define and recommend audience segmentation criteria and coordinate targeting refinement before execution with the client marketing database team and leadership
  • Deliver accurate and on-time campaign data in support of ongoing initiatives
  • Leverage and recommend enhancements to existing client data in innovative ways to provide insight and propel innovations
  • Distill complex questions and reconcile conflicting views to create impactful campaign targets
  • Exercise daily decision-making that will impact campaign strategy, processes, and dates. Possess a high degree of responsibility for resolving a full range of issues related to executing a demanding campaign calendar.
  • Utilize client data to identify areas of opportunity, likely response rates and treatments against targeted populations to generate necessary response to deliver on marketing campaign goals
  • Possess a longitudinal view of marketing campaign management, integrating multiple touchpoints as the client or consumer moves through the touchpoint to maximize engagement and value creation


Skills and Experience:


  • Bachelor’s Degree, or higher, (Marketing, Operations, Information Systems, Economics or similar preferred)
  • 6+ years direct marketing experience with segmentation and targeting strategy applied expertise
  • Experience developing and socializing multi-touch marketing campaigns with both mail and digital components
  • Strong quantitative, strategic, and data visualization skills required
  • Ability to prioritize projects and assignments, and allocate time efficiently
  • Excellent written and oral communication skills are required, specifically when relating complex data concepts to strategic business objectives
  • Strong sense of ownership and proactive approach
  • Advanced Excel, Access, and Query applications capabilities




Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by our Foundation. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 84876




Nearest Major Market: Tampa

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