Corporate Vice President, Marketing Strategy

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Date: Sep 14, 2022

Location: Tampa, FL, US

Company: New York Life Insurance Co

 

 

When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

 

This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.
 

The CVP for Direct Mail will have responsibility for the largest acquisition channel in the New York Life Direct business.  They will lead a team that drives Direct Mail strategy for our Life Insurance, Long-term Care, and other emerging business units.  They will partner closely with our data & analytics, creative, and production teams to ensure high quality campaign execution that meets our sales targets.  We are looking for innovative ways to deliver growth to this important segment.

 

  • Lead a team of senior associates and partners that develop and execute direct mail campaigns
  • Identify creative, targeting, modeling, cross-channel and product opportunities to grow sales.  Drive a robust testing agenda and make recommendations based on insights.
  • Monitor performance of rollout campaigns.  Identify key trends and adjust strategies accordingly.  Track marketing costs and ensure channel stays on budget. 
  • Lead marketing and analytic research projects to develop new opportunities or make existing campaigns more effective throughout the operation.
  • Collaborate closely with internal (Compliance, Production, Creative, Product Strategy) and external (Data and Print vendors) partners to ensure high execution quality and continued process efficiency gains.
  • Partner with Digital and E-mail teams on cross-channel marketing opportunities

 

Requirements:

 

  • Bachelor’s degree in Marketing, Business, or other quantitative field preferred
  • 7-10+ years related experience
  • Prior direct mail experience is preferred but not required
  • Analytic, Problem solver, Strategic thinker; End user Business Intelligence software (Microstrategy/Tableau/PowerBI) experience is a plus
  • Ability to develop a strategic marketing plan, manage deliverables to achieve key project dates, develop sales estimates, and explain resulting variances against those expectations.  Understand statistical significance in test results and rollout decisions.
  • Ability to partner with Creative, Execution, and Marketing services teams to improve business outcomes.  React to sales trends to optimize performance and deliver on sales goals through test and learn philosophy.  Stay in tune to consumer and competitive insights.
  • Ability to lead projects or play other key roles in ideas to expand channel sales, including new products, audiences, and ideas to optimize revenue.
  • Ability to apply critical thinking to question results and solve complex issues.  Leverage data to analyze and to uncover opportunities.  Challenge the status quo to enhance value.  Use analytical findings to drive key initiations and new innovative projects.
  • Strong communication; Ability to interact with partners and influence senior leaders

 

This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.
 

 

SF:LI-KH1

#LI-HYBRID

 

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of www.NewYorkLife.com.

Job Requisition ID: 87325

 

 

 


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