Marketing Automation Specialist - Senior Associate #83354


Date: Apr 8, 2021

Location: New York, NY, US

Company: New York Life Insurance Co


When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.




Position Summary:


A marketing automation visionary who will enable the orchestration of targeted and unified campaigns through deep database segmentation and cross-channel integrations.  The right candidate will help create an infrastructure that allows for reproducible, scalable, and highly coordinated campaigns.  The Database Marketing Manager will be a future-thinking data expert and will play a critical role in guiding the data engineering roadmap.




  • Leverages and recommends enhancements to existing client data in inventive ways to provide insight and impel innovations
  • Seeks improvement in existing operational and technical processes to improve the efficiency of database marketing programs
  • Works with senior leadership and campaign managers to define audience segmentation criteria and deploy highly targeted and effective marketing campaigns
  • Delivers accurate and on-time campaign data in support of ongoing initiatives
  • Viewed as a technical expert on the Database Marketing team, combines business insight and knowledge of available data with exceptional campaign execution and technical expertise
  • Ability to distill complex questions and to reconcile conflicting views in order to create impactful campaign targets
  • Excellent written and oral communication skills are required, specifically when relating complex data concepts to strategic business objectives
  • Will have a high degree of responsibility for resolving a full range of issues related to audience segmentation strategy




  • 6-8+ years database marketing experience with success leading enhancements that enable new campaign strategies
  • Ability to think strategically
  • Ability to prioritize projects and assignments, and allocate time efficiently
  • Advanced user in Excel, Access, and Query applications
  • Experience using marketing automation platforms like Adobe Marketing Cloud, Salesforce, or similar
  • Strong relational database experience; Proficiency in SQL preferred
  • Strong quantitative, strategic, and data visualization skills required
  • Experience in the Financial Services industry is a plus




  • Bachelor’s Degree or higher (Marketing, Operations, Information Systems, or similar) required





Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by our Foundation. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 83354




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