Marketing Content Specialist


Posting Date: Nov 18, 2023

Location: Tampa, FL, US

Company: New York Life Insurance Co

Location Designation: Hybrid 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



This position primarily involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.


The Marketing Content Specialist orchestrates content execution for a major marketing channel with progressive creative test plans. This highly skilled individual helps transform one creative concept into multiple personalized, customer-focused creative versions across multiple campaigns, works closely with internal teams, and balances input from stakeholders throughout the organization.


You will oversee project compliance with regulatory and brand requirements, variable content, artwork and executing direction from Creative, Strategy and Compliance teams. This involves obtaining feedback and securing approvals from Compliance, AARP and other NYL stakeholders. When incorporating stakeholder feedback, you will apply sound judgement while maintaining creative and production integrity.


Prior to handing off the advertising material to the Production team, this position solves for a variety of challenges, and verifies final requirements are met prior to execution of print campaigns.


In this role your responsibilities will include:


  • Refine and manage test content and control versions of advertising materials with mastery of best practices
  • Utilize content management and project management platforms execute complex marketing campaign and ensure accuracy
  • Prioritize requested changes using applied judgment to monitor for relevance and question those that do not fit the strategic makeup of the advertising content; negotiate, solution, and synthesize agreed upon edits into advertising content
  • Incorporate feedback from routings into creative, ensuring brand standards and creative integrity are maintained, format aligns with specifications and/or copy is grammatically correct 
  • Work closely with external Production Agency to implement changes and finalize artwork preparation 
  • Review supplier generated proofs and conduct quality control at multiple stages of the printing process
  • Ensure internal and external teams have all relevant specifications for advertising content
  • Possess working knowledge of Compliance regulation to incorporate product requirements into new or current creative
  • Discuss and understand winning concept elements with Creative partner for potential application in future test materials
  • Keep current on industry technology and trends




  • Bachelor’s Degree in marketing advertising communication, graphic design, print production, or equivalent work experience preferred
  • High School Diploma or GED from equivalent institution required
  • Minimum of 5-7 years of experience                                
  • Must be proficient in project management, time management, and analytical abilities
  • Experience working in templated, direct mail content pages, editing, and maintaining content within a Content Management tool (such as Avenue, Messagepoint, Brightspot, Adobe Digital Asset Manager, etc.) is preferred
  • Knowledge of direct mail, graphic elements, copy editing, and print production in a highly regulated industry
  • Knowledge of variable content design, development, and standardization processes
  • Demonstrate, self-motivation, independence, attention to detail, and flexibility in multi-tasking


This position primarily involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.








Salary range: $60,000-$90,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 89596




Nearest Major Market: Tampa

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