Senior Analyst, Digital - Website and Email Performance


Date: Jul 27, 2022

Location: Tampa, FL, US

Company: New York Life Insurance Co



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.


This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.


The Senior Associate, Digital Analytics will lead the development and activation of measurement strategies across multiple business lines at New York Life Direct (LIFE, LTC, and GMAD) for both website/email evergreen programs and testing/optimization efforts (both acquisition and customer).  The candidate will be responsible for collaborating with business stakeholders to gather measurement requirements to develop the strategic approach and identify existing and/or new metrics.  This role will orchestrate work across multiple departments including Marketing, IT, Operations along with managing external agency and vendor relationships that enable the implementation of the measurement strategies.   Day-to-day responsibilities include reporting of traffic and conversion metrics, tagging and test set up to support evergreen and test efforts and alerting business owners to any changes in performance within website and email programs. (Please note this role is primarily on-site in Tampa, FL with hybrid work-at-home schedule.)


Major Responsibilities:


  • Lead the development of measurement strategies in collaboration with business stakeholders for both website and email programs to measure digital experience effectiveness and outcomes of testing and optimization efforts
  • Identify measurement requirements for programs and create new metrics in web analytics software platforms when necessary
  • Orchestrate work of multiple teams, internal and external, from start to finish to implement measurement strategies
  • Create and present analytics dashboards, reporting, and slides to communicate performance and trends to key stakeholders including senior leadership
  • Monitors website and email performance on regular cadence and develops a perspective on drivers of change to communicate trends and insights
  • Responsible for digital data and analytics governance to ensure data is accurate and usable, alerts stakeholders to anomalies in a timely fashion
  • Coordinate tagging activities and support data layer functions with IT and external analytics agency partner
  • Runs ad hoc reports as needed and provides analysis and actionable recommendation
  • Builds strong cross-functional relationships across the organization as digital data and analytics subject matter expert
  • Performs additional analytics tasks as required, i.e., monitoring industry trends and technologies, forecasting support, etc.


Experience and Education:


  • 3+ years’ experience using digital web analytics platforms like Adobe Analytics or Google Analytics
  • Advanced Microsoft Excel skills and ability to query databases via SQL
  • Understanding of sources of website traffic like paid media channels and referral/direct
  • Excellent project management skills, with the ability to drive initiatives from concept through completion
  • Strong analytical and quantitative skills a must
  • Excellent interpersonal and communication skills
  • Strong personality with the ability to convey ideas and strategies to all levels of the organization
  • Ability to handle ambiguity and respond to quickly changing business conditions
  • Well-organized, with great attention to detail
  • Self-directed, proactive, and able to define and execute projects independently
  • Able to learn new technologies and data analysis techniques
  • Knowledge of diverse web technologies with the ability to learn new technologies to help grow the business
  • Experience with A/B and multivariate testing, preferably with Adobe Test & Target is a plus
  • Preferred Education Level: Bachelor’s degree in Marketing, Computer Science, MIS or Mathematics


This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of


Job Requisition ID: 86944



Nearest Major Market: Tampa

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