Senior Associate, Creative for Customer Programs/Retention


Date: Sep 15, 2022

Location: Tampa, FL, US

Company: New York Life Insurance Co


When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.




This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.


Manage and execute creative development to support the New York Life Direct Marketing sales plan and test objectives for direct response media channels, with a concentration on Customer Programs and Retention.


  • Work with Marketing Creative CVP, strategy teams and internal teams to develop Creative strategy, test objectives, Creative tests, and control tweaks as needed.
  • Direct external creative resources to develop effective creative concepts, including robust creative briefs, copy edits and art direction.
  • Design and write copy for creative concepts across direct mail, print and digital channels
  • Collaborate with internal stakeholders to ensure deliverables/concepts and creative strategy are in line with strategic, production and operational objectives, and meet compliance standards, while maintaining the integrity of the creative.
  • Manage a large volume of creative projects, meet tight timelines, communicate milestones and/or roadblocks as appropriate to all relevant stakeholders.
  • Present concepts and creative strategy to channel partners and Marketing leadership.
  • Provide quick workaround solutions for copy/design challenges from Compliance, Production, and other stakeholders.
  • Maintain the Creative test plan, including budget and test timing.
  • Route concepts for approval, maintain detailed workflow history for each work effort.




  • Bachelor’s degree in Marketing, Design or related field preferred
  • 5+ years’ related experience required
  • Strong expertise with the Adobe Creative Cloud suite, including Adobe XD highly preferred
  • Must have high level of proficiency in Microsoft Office applications.
  • Previous experience in an agency or in-house creative department required.
  • Must be able to apply direct response copy and design expertise to direct mail concepts, and give direction to agencies to create and revise concepts that will deliver higher response rates.
  • Ability to review creative test results and interpret them to determine success/failure drivers for creative concepts. Provide copy solutions for challenges from Compliance, or design changes to meet production requirements. Ensure these changes do not impact the effectiveness of the concept.
  • Ability to act as Creative liaison with internal production team, production agency and creative agencies to develop/improve workflow processes. Ensure that Creative interests are represented.
  • When presenting concepts to stakeholders, the ability to articulate the strategy and purpose behind the execution, be able to defend the position and persuade others to support them using industry expertise, experience-based findings and competitive information, as appropriate.


This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.






Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by our Foundation. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 84263




Nearest Major Market: Tampa

Job Segment: Direct Marketing, Social Media, Marketing