Senior Associate, Digital & Paid Search Marketing


Date: Jan 3, 2023

Location: Tampa, FL, US

Company: New York Life Insurance Co

Location Designation: Hybrid 



When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.



This position primarily involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.



  • Manage the execution and performance of the Paid Search program, with a focus on increasing ROI and overall sales and lead volume
  • Partnering with our Agency, drive the strategy, test plan and growth agenda across other digital media channels, such as Paid Social, Display and YouTube.
  • Implement manual and automated bidding techniques targeted at achieving CPA/CPL goals
  • Conduct competitive and keyword research, testing new segments and keyword categories
  • Based on account audits and analyses, make recommendations to increase campaign performance (e.g., day-parting, geo-targeting, audience segmentation, etc.)
  • Produce ad hoc or recurring analytics reports for Strategy leaders
  • Recommend test opportunities to improve ROI (e.g., destination testing, ad copy testing, etc.)
  • Stay on top of and keep the team updated on industry trends and search engine changes and opportunities
  • Collaborate with the creative team to create ads needed to grow and scale the digital media campaigns



  • Bachelor's degree and/or equivalent experience 
  • 5+ years’ experience managing Paid Search campaigns on Google Ads, Bing Ads, and other relevant platforms
  • Experience with Paid Search and Facebook campaign management platforms, such as Marin Software, required
  • Demonstrated ability to create ad-hoc reports and create actionable insights from the data
  • Excellent verbal and written skills
  • Must be very organizational with strong attention to detail
  • PC proficiency and solid working knowledge of Microsoft Office (PowerPoint, Excel, Word); Must be an Excel power user






Salary range: $82,500-$122,500 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 


Click here to learn more about our benefits. Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.



Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses “Be Good At Life.” To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Job Requisition ID: 88404




Nearest Major Market: Tampa

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