Senior Associate, Digital Forecasting and Analysis #83357

New York Life Direct supports direct-to-consumer sales of life insurance and long term care through direct response channels such as direct mail, digital, and print. This position will be part of the digital media team within the Tampa marketing department.

JOB SUMMARY:

New York Life Direct is seeking a talented Digital Analyst for our Digital Marketing team.  The Senior Associate will forecast, assess and report on Digital results across all NYLD business lines within a direct-to-consumer marketing environment.  This individual will collaborate with Digital Media and Digital Strategy team members to help quantify initiatives and monitor effectiveness.  This role will also consistently assess and inform stakeholders of positive trends or issues related to the Digital business.  Candidates should have an analytical mind and a passion for pursuing and vetting hypotheses with data to glean new insights that will help improve profitability and drive innovation.

MAJOR RESPONSIBILITIES:

• Manage the planning and forecasting process by business line and ensure accuracy in all forecasts:  Review historical trends, internal/external environmental changes, and establish defendable forecast assumptions. 
• Establish roadmap and execute continuous improvement of current NYLD forecasting models to include additional forecasting complexity/granularity and automation.  Leverage skills in Adobe Analytics, Database Analytics and other digital tools to comprehend customer trends to enable recommendations for improvements in marketing efficacy.
• Make recommendations to maximize sales and contain costs to effectively grow the business and meet profitability targets.
• Work closely with Channel Managers, Marketing Strategy and Planning staff to ensure all initiatives are accurately quantified and taken into forecast consideration. 
• Publish digital reporting and assess the data in these reporting to inform sales, marketing cost, applicant profile trends and performance.  
• Develop a roadmap for Digital reporting, while maintaining all forecasts and managing deadlines.
• Actively track and inform senior management of trends or issues that result in variance to plan. 
• Develop and utilize quality/error checks in all analytical requests to ensure accuracy. 
• Continuously review of and development of existing models and reporting.
• Other ad hoc requests as assigned.

SKILLS AND BACKGROUND:

• Bachelor’s degree in Marketing, Mathematics, Engineering, Statistics or other quantitative fields
• At least three years of applicable experience that includes analyzing information in a marketing/digital context. 
• Ability to perform analysis at an intermediate level and provide actionable insights.
• Possesses at least two years of forecasting experience.  Ability to comprehend how the business functions enable detailed bottoms up forecasting.    
• Must have advanced excel skills to be successful in this position. 
• Ability to query databases through SQL and possibly R.
• Working knowledge of Microstrategy and/or other Business Intelligence tools.
• Must have Digital Analytics experience preferably with Adobe Analytics/Site Catalyst.        
• Strong attention to detail required with an ability to proactively identify opportunities for improvement.
• Ability to manage multiple projects, while consistently meeting deadlines through effective prioritization and time management skills. 
• Demonstrates outstanding critical thinking ability.
• Can quickly ascend learning curve to comprehend critical drivers of business.
• Excellent written and oral communication skills.
• Digital Marketing experience preferred.

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